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How to Construct a Test of Scientific Knowledge in Consumer Behavior

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  • Rossiter, John R

Abstract

Scientific knowledge in consumer behavior is defined as consisting of consumer behavior structural frameworks or models (microtheories) and well-supported empirical generalizations in various areas of consumer behavior (microfindings). This re-inquiry first examines a pioneering attempt to develop a test of scientific knowledge in consumer behavior, the Armstrong Test. The problems with that test are instructive in revealing threats to validity in test construction and analysis. Second, detailed steps are proposed for constructing a comprehensive, valid test of scientific knowledge in consumer behavior. Such a test should be useful for assessing the consumer behavior knowledge held by business educators, consultants, managers, market researchers, and business students. Copyright 2003 by the University of Chicago.

Suggested Citation

  • Rossiter, John R, 2003. "How to Construct a Test of Scientific Knowledge in Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 305-310, September.
    • Handle: RePEc:oup:jconrs:v:30:y:2003:i:2:p:305-10
    DOI: 10.1086/376799
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    Cited by:

    1. Chiwei Chen, 2021. "The Study on the Store Image of Hypermarkets: An Empirical Study of Carrefour, Fe-Amart, and Costco in Taiwan," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(3), pages 205-221, July.
    2. John R. Rossiter, 2013. "Scientific progress in measurement theory?," AMS Review, Springer;Academy of Marketing Science, vol. 3(3), pages 171-179, September.

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