Blockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges
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Cited by:
- André F. Santos & José Marinho & Jorge Bernardino, 2023. "Blockchain-Based Loyalty Management System," Future Internet, MDPI, vol. 15(5), pages 1-24, April.
- Horst Treiblmaier, 2022. "What Is Coming across the Horizon and How Can We Handle It? Bitcoin Scenarios as a Starting Point for Rigorous and Relevant Research," Future Internet, MDPI, vol. 14(6), pages 1-15, May.
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More about this item
Keywords
blockchain; marketing; brand; loyalty programs.;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- O00 - Economic Development, Innovation, Technological Change, and Growth - - General - - - General
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