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Strategic Innovative Marketing and Tourism
Editor
Listed:
- Androniki Kavoura(University of West Attica)Efstathios Kefallonitis(State University of New York at Oswego)Apostolos Giovanis(University of West Attica)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), 2019. "Strategic Innovative Marketing and Tourism," Springer Proceedings in Business and Economics, Springer, number 978-3-030-12453-3, October.
Handle: RePEc:spr:prbuec:978-3-030-12453-3
DOI: 10.1007/978-3-030-12453-3
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Book Chapters
The following chapters of this book are listed in IDEAS- Vasiliki Vrana & Dimitrios Kydros & Evangelos Kehris & Anastasios-Ioannis Theocharidis & George Karavasilis, 2019. "A Network Analysis of Museums on Instagram," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1-10, Springer.
- George Pavlidis, 2019. "Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 11-19, Springer.
- Soteris Kefalas, 2019. "Developing a Multi-channel Customer Relationship Management Strategy for Hotel Operation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 21-29, Springer.
- Paweł Bryła, 2019. "The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health and Nutrition Claims: A Perspective of Polish Processors and Distributors," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 31-38, Springer.
- Soteris Kefalas, 2019. "Quality Service in the Hospitality Industry: Achieving Effective Service Processes and Designs," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 39-47, Springer.
- Barry A. Friedman, 2019. "Hospitality, Tourism, and Events Industry Competency Model: Human Resource Management Implications," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 49-56, Springer.
- Kali Tzortzi & Katerina Koukouvaou, 2019. "Temporary Museum Exhibitions as Tools for Cultural Innovation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 57-65, Springer.
- Konstantinos Varsanis & Dimitrios Belias & Nikolaos Kakkos & Michalis Chondrogiannis & Ioannis Rossidis & Chris Mantas, 2019. "The Relationship Between Service Quality and Customer Satisfaction on Luxurious Hotels So to Produce Error-Free Service," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 67-76, Springer.
- Ioannis Rossidis & Dimitrios Belias & Stefanos Papailias & Dimitrios Tsiotas & Spyridon Niavis & Labros Vasiliadis, 2019. "The Use of Customer Relations Management’s Digital Technologies from Greek Hotels," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 77-84, Springer.
- Konstantinos Varsanis & Dimitrios Belias & Stefanos Papailias & Michalis Chondrogiannis & Ioannis Rossidis & Christos Mantas & Athanasios Koustelios, 2019. "The Sharing Economy and How It Affects the Conditions of Consumption and Competition in the Tourism Industry: The Case of Airbnb in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 85-92, Springer.
- Ioannis Rossidis & Dimitrios Belias & Konstantinos Varsanis & Stefanos Papailias & Dimitrios Tsiotas & Labros Vasiliadis & Labros Sdrolias, 2019. "Tourism and Destination Branding: The Case of Greek Islands," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 93-100, Springer.
- Stella Markantonatou & George Pavlidis, 2019. "Greek Culinary Tourism Is Lost in Translation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 101-108, Springer.
- Kyriaki Oudatzi, 2019. "The Crucial Role of the Museums in Allying Alternative Forms of Diplomacy," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 109-117, Springer.
- M. Chouaib Dakouan & M. Redouane Benabdelouahed, 2019. "Digital Inbound Marketing: Particularities of Business-to-Business and Business-to-Customer Strategies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 119-128, Springer.
- Anna Vacalopoulou & Stella Markantonatou & Katerina Toraki & Panagiotis Minos, 2019. "Open-Access Resource for the Management and Promotion of Greek Museums with Folk Exhibits," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 129-137, Springer.
- Sofia Gkarane & Chris A. Vassiliadis, 2019. "Small Scale Event Product Analysis Based on Conjoint Analysis Results: The Case of Yedi Kule Conquest Monuments Run," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 139-146, Springer.
- Alexandra Vezyrogianni & Efharis Mascha, 2019. "Art or Society with “Emotions”: Manifestations of Emotions from Ancient Greece to Today," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 147-154, Springer.
- Aspasia Goula & Dionisia Katelouzou & George Pierrakos & Dimitra Latsou & Sofia Dimakou & Aggeliki Stamouli & Chrysostomos Natsis, 2019. "Analysis of the Relationship Between Transformational Leadership and Learning Organization in Health Care Services," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 155-163, Springer.
- Lenka Ližbetinová & Dagmar Weberová, 2019. "Ways to Find Employment and Preferences in Relation to a New Job for University Graduates of the Pilsen Region in the Czech Republic," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 165-172, Springer.
- Alexandros Sahinidis & Dimitrios Stavroulakis & Evangelia Kossieri & Sotiris Varelas, 2019. "Entrepreneurial Intention Determinants Among Female Students. The Influence of Role Models, Parents’ Occupation and Perceived Behavioral Control on Forming the Desire to Become a Business Owner," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 173-178, Springer.
- Aspasia Goula & Theodoros Markou & George Pierrakos & Dimitra Latsou & Sofia Dimakou & Aggeliki Stamouli & Chrysostomos Natsis, 2019. "Satisfaction of Internal Customers in a Public University Hospital," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 179-190, Springer.
- Amalia Triantafillidou & Prodromos Yannas & Georgios Lappas, 2019. "Facebook Content Strategies: A Case Study of a Subsidiary Company in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 191-198, Springer.
- Panagiotis Trivellas & Panagiotis Reklitis & Catherine Marinagi & Giannis T. Tsoulfas, 2019. "Examining Gaps in Business and Logistics Skills and Their Performance Implications in the Agrifood Supply Chain in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 199-205, Springer.
- Maria Salamoura & Viktoria Voxaki, 2019. "Understanding Aviation Consumers’ Experience at the Time of Their Journeys: The Use of the Denied Boarding Regulations (DBRs) at Chios Airport," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 207-215, Springer.
- Nikos Grammalidis & Ioannis Poulios, 2019. "ICT-Based Participatory Approaches for the Exploitation and Re-use of Intangible Cultural Heritage," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 217-225, Springer.
- Elsa Patricia Orozco Quijano & Suniti Bandaranaike & Ma. del Sol Orozco Aguirre & Rana Haq, 2019. "Business Students in Mexico Developing Work Skills with Work Integrated Learning," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 227-235, Springer.
- Lamprini Trivella, 2019. "Investigating the Adoption of Integrated Marketing Communication Strategies at Institutional Cultural Festivals in Greece. The Case Study of Aeschylia in Elefsina," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 237-244, Springer.
- Alexandros G. Sahinidis & Dimitris Stavroulakis & Evangelia Kossieri & Labros Sdrolias, 2019. "Using the Theory of Planned Behavior and the Big Five Personality Trait Model in Predicting Entrepreneurial Intention: A Comparison Study of the Two Models," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 245-251, Springer.
- Ioannis I. Antoniadis & Vaggelis S. Saprikis & Eirini Ε. Karteraki, 2019. "Consumers’ Attitudes Towards Advertisement in YouTube," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 253-261, Springer.
- Konstantinos I. Kotsopoulos & Pelagia Chourdaki & Rallis Antoniadis & Dimitrios Tsolis & George Pavlidis, 2019. "An Innovative Platform for Creating Audience-Specific Gamified Cultural Tourism Guides Where Art, Tradition and Culture, Technology and Business Converge," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 263-270, Springer.
- Evangelos Papoulias & Theoklis-Petros Zounis, 2019. "The Historic and Monumental Enhancement as a Tool for the Sustainable Development of Cultural Assets of Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 271-278, Springer.
- Dionysios Fragkopoulos, 2019. "Internet Services and Social Networks in the Greek Academia," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 279-287, Springer.
- Flavio Tiago & Teresa Borges-Tiago & Sotirios Varelas & Androniki Kavoura, 2019. "The Effect of Asymmetrical Image Projections on Online Destination Branding," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 289-296, Springer.
- Konstantina Chatzina, 2019. "Aegina’s Pistachio as a Cultural Resource for the Development and Promotion of the Island," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 297-305, Springer.
- Eugenia Bitsani & Sofia Agriopoulou & Christina Athanasopoulou, 2019. "The Cultural, Nutritional and the Socio-Economic Value of Greek Messinian Olive Oil," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 307-315, Springer.
- Marcela Göttlichová, 2019. "Enhancing Practice in Continuity with Innovative Thinking: The Primary Task of Higher Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 317-326, Springer.
- Christina Mavini, 2019. "Engaging New Museum Audience Through Art Workshops: The Case of “Adult Art” at Macedonian Museum of Contemporary Art," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 327-335, Springer.
- Natalya Totskaya, 2019. "The Role of Social Relations in Fostering Entrepreneurship and Creative Use of SME Resources," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 337-344, Springer.
- Olga Tsakirides, 2019. "Traditional and Modern Forms of Synergies Between Cultural and Tourism Sectors: Challenges and Opportunities for Greek Folk Festivities Promoting Traditional Products," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 345-354, Springer.
- George Pierrakos & Dimitra Latsou & Eleni Kouklaki & Aspasia Goula & John Pateras & Chisostomos Natsis & Sotiris Soulis, 2019. "Health Management Issues from Related Quality of Life Between Greek and Refugees Postpartum Women in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 355-361, Springer.
- Stella Sylaiou & Georgios Papaioannou, 2019. "ICT in the Promotion of Arts and Cultural Heritage Education in Museums," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 363-370, Springer.
- Jashim Khan & Vivi Maltezou & Chang He, 2019. "The Role of Destination Brand Image and Revisit Intention on Tourist Spending," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 371-376, Springer.
- Kiriaki Alyfanti & Despina Sdrali, 2019. "Creativity and Sustainable Development: A Proposal to Transform a Small Greek Island into a Creative Town," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 377-385, Springer.
- Ana María Gómez-Olmedo & Maria Tsirintani, 2019. "Understanding the Challenges of the Healthcare System in Promoting Best Use of Digital Marketing Tools for a Purposeful Living," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 387-395, Springer.
- Sofia Gkarane & Lenoudias Efstratios-Marinos & Chris A. Vassiliadis & Yannis Vassiliadis, 2019. "Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 397-404, Springer.
- Dorin C. Coita & Adela L. Popa & Teodora M. Tarcza & Naiana N. Ţarcă & Dinu V. Sasu & Remus Roşca, 2019. "The End of Marketing as You Know It. Or Not!," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 405-412, Springer.
- Tomáš Šula, 2019. "Categorization of Ambient Media Based on Identification of Common Signs of Selected Installations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 413-421, Springer.
- Erasmia Patsiou, 2019. "The Dynamic Synergy in Communication and Tourism Development Is Calling the City of Katerini, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 423-431, Springer.
- Panagiota Argyri, 2019. "Collaborative Problem Solving as a Critical Transversal Skill for the Transition from the School Environment to the Workplace," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 433-440, Springer.
- Sandra Dias Faria & Ruben Andrade & João Couto, 2019. "Seeking for a Better Fitting: Understanding the Tour Operators for Cruises on Sao Miguel Island," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 441-449, Springer.
- George Pierrakos & Dimitra Latsou & Aspasia Goula, 2019. "Impact of the Economic Crisis on Health Indicators in Greece and the Need for Primary Health Care Services," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 451-458, Springer.
- Harry Ph. Sophocleous & Andreas Masouras, 2019. "Voters’ Behavior: What Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 459-467, Springer.
- Lambros Tsourgiannis & Theodoros Markopoulos & Vasilis Zoumpoulidis, 2019. "An Examination of Consumers’ Attitudes Towards Genetically Modified-Food: The Greek Case," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 469-477, Springer.
- Makrina Karagkiozidou & Christos Ziakis & Maro Vlachopoulou & Theodosios Kyrkoudis, 2019. "App Store Optimization Factors for Effective Mobile App Ranking," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 479-486, Springer.
- Felicia Constantin & Androniki Kavoura, 2019. "Websites and Facebook Profile Communication of Dentists in Oradea, Romania," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 487-495, Springer.
- Charalampos Platis & Nikoletta Kyritsi, 2019. "Institutional and Organizational Efforts to Establish Primary Health Care in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 497-503, Springer.
- Stratis Panourios, 2019. "Actors in a Museum: Towards an Innovative Theatre Stage," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 505-508, Springer.
- Efstathios Kefallonitis & Androniki Kavoura, 2019. "Online Imagined Communities in the Airline Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 509-515, Springer.
- David McLain & Efstathios Kefallonitis, 2019. "Advances and Distinctions in the Use of Biometric Methods Versus Traditional Methods for Studying the Customer Experience," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 517-522, Springer.
- Efstathios Kefallonitis & Konstantinos Kalligiannis, 2019. "The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 523-531, Springer.
- Zoe-Charis Belenioti & George Tsourvakas & Chris A. Vassiliadis, 2019. "Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 533-540, Springer.
- Labros Sdrolias & Dimitrios Tsiotas & Olga Kalantzi & Nikolaos Kakkos & Vasileios D. Spanos & Stefanos Koffas, 2019. "The Sociological Approach to Tourism in the Period of Economic Crisis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 541-550, Springer.
- Apostolos Giovanis & Androniki Kavoura & Ioannis Rizomyliotis & Sotiris Varelas & Aspasia Vlachvei, 2019. "Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 551-558, Springer.
- Ioannis Paliokas & Stella Sylaiou & Nikolaos Katertsidis & Odysseas Tsakai & Alexandros Tzallas & Nikolaos Giannakeas & Markos Tsipouras & Konstantinos Votis & Vaggelis Nomikos, 2019. "OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 559-568, Springer.
- Stephen J. Havlovic, 2019. "European Works Councils in the Hotel Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 569-574, Springer.
- Eleni-Maria Mousouraki & Dimitrios Kardaras & George Stalidis & Stavroula Barbounaki & Eleutherios Papathanasiou, 2019. "Investigating the Social Media Potential to Attract Customers in the Banking Services Industry Using Fuzzy Delphi and Analytic Hierarchy Process," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 575-582, Springer.
- Ioannis Papadopoulos & Marios Trigkas & Aikaterini Papadopoulou & Argiro Mallisiova & Fotini Mpakogiorgou, 2019. "Greek Consumers’ Awareness and Perceptions for Green Hotels and Green Furniture," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 583-592, Springer.
- Alexios-Patapios Kontis & Georgia Dimopoulou, 2019. "Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 593-602, Springer.
- Maria Poli, 2019. "Tourism, Design and Disability?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 603-611, Springer.
- Florin Nechita & Robert Demeter & Victor-Alexandru Briciu & Sotiris Varelas & Androniki Kavoura, 2019. "Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 613-622, Springer.
- Charalampos Tziogas & Naoum Tsolakis, 2019. "The Dawn of GDPR: Implications for the Digital Business Landscape," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 623-627, Springer.
- Sotiris Varelas & Androniki Kavoura & Apostolos Giovanis & Teresa Borges-Tiago & Flavio Tiago, 2019. "Strategic Synergies and Co-marketing: A Case Study of the Airline Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 629-635, Springer.
- Andreas Masouras & Ioannis Komodromos & Christos Papademetriou, 2019. "Cyprus’s Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 637-644, Springer.
- George Pierrakos & Evangelia Maritsa & Charalampos Platis & Dimitra Latsou & Sotiris Soulis, 2019. "The Evolution of Demographic Changes in Greek Society and Proposed Administrative Management Model," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 645-651, Springer.
- Aikaterini Stavrianea & Evangelia-Zoi Bara & Spyridon Mamalis, 2019. "Reasons for Using Daily Deal Sites," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 653-658, Springer.
- Merve Yanar Gürce, 2019. "Does Sharing Economy Shape Consumers’ Attitudes?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 659-664, Springer.
- Chara Agaliotou & Loukia Martha & Maria Vrasida, 2019. "Spatial Planning Principles as an Active Agent: Making Greece a Global Market for Sensitized Tourism," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 665-672, Springer.
- Kleopatra Konstantoulaki & Ahmet Yigitbas & Apostolos Giovanis & Ioannis Rizomyliotis, 2019. "Understanding Consumers’ Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 673-681, Springer.
- Dorin C. Coita & Maria Madela Abrudan & Mirabela Constanta Matei, 2019. "Effects of the Blockchain Technology on Human Resources and Marketing: An Exploratory Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 683-691, Springer.
- Vasiliki Vrana & Faizan Khan & George Karavasilis & Evangelos Kehris & Dimitrios Kydros, 2019. "Indian Cultural Institutions on Instagram," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 693-701, Springer.
- Sónia Avelar, 2019. "Island Tourism: Keep It Smart and Sustainable—An Exploratory Approach," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 703-709, Springer.
- Sónia Avelar & Flávio Tiago & Teresa Borges-Tiago, 2019. "Senior Tourism in Europe: When There Are “No Boundaries”," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 711-719, Springer.
- Katerina Nikolopoulou & Stratis Panourios, 2019. "Follow the Trail of Culture Through Time: The Use of Archeological Sites as Performance Space," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 721-726, Springer.
- Dionysia Fragkou & Dimitris Marnellos, 2019. "Tourism as a Process of Promoting and Developing Traditional Settlements," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 727-733, Springer.
- Harry Ph. Sophocleous & Andreas Masouras & Christos Papademetriou, 2019. "Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 735-743, Springer.
- Leszek Koziol & Janusz Zabek, 2019. "The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 745-753, Springer.
- Victor-Alexandru Briciu & Robert Demeter & Florin Nechita & Androniki Kavoura & Arabela Briciu, 2019. "A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 755-762, Springer.
- Leandros Maglaras & Mohamed Amine Ferrag & Abdelouahid Derhab & Mithun Mukherjee & Helge Janicke, 2019. "Cyber Security: From Regulations and Policies to Practice," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 763-770, Springer.
- Dorothea Papathanasiou-Zuhrt & Aldo Russo, 2019. "The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 771-779, Springer.
- Dimitrios Tsiotas & Spyros Niavis & Serafeim Polyzos, 2019. "The Dynamics of Small and Peripheral Airports in Tourism and Regional Development: The Case of Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 781-789, Springer.
- Anna Efstathiou & Eleonore Zippelius, 2019. "Cultural Tourism, Destination Branding and Spatial Experience Design: Contemporary Hospitality Design in Cyprus," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 791-799, Springer.
- Ioanna Antoniou-Kritikou & Constandina Economou & Christina Flouda & Panagiotis Karioris, 2019. "Innovative Mobile Tourism Services: The Case of ‘Greek at the Hotel’," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 801-808, Springer.
- Dimitrios Tsiotas & Spyros Niavis & Dimitrios Belias & Labros Sdrolias, 2019. "Modeling the International Tourism Demand as a Complex Network: The Case of the Global Inbound Tourism Market," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 809-817, Springer.
- Sotiris Varelas, 2019. "Netourwork Framework: A New Era in Strategic Innovative Networking System for Tourism Enterprises," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 819-825, Springer.
- Meng Tao & Hamza Kaka Abdul Wahab & Jashim Khan, 2019. "Social Media Celebrities and Para-social Relationships: The Chinese Context," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 827-833, Springer.
- Elina Riga & Eleftheria Sklavounou, 2019. "Environment and Tourism: An Interactive and Creative Relation—The Cases of Vorres Museum and a Cultural Network of Cities," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 835-841, Springer.
- Tao Meng & Chang He & Jashim Khan, 2019. "Trust and Role in the Sharing Economy," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 843-849, Springer.
- Jashim Khan & Zuo Na & Meng Tao, 2019. "Online Personal Selling, Need for Touch and e-Loyalty," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 851-857, Springer.
- Evangelos Papoulias & Efharis Mascha, 2019. "The Passage from the Materialistic Approach to the Integrated One in Cultural Heritage and Cultural Policies: Challenges and Perspectives," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 859-867, Springer.
- Sotrios Varelas & Dimitrios Belias, 2019. "Carrying Capacity Assessment for Tourism Development: A Strategic Approach," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 869-876, Springer.
- Flavio Tiago & Filipa Moreira & Teresa Borges-Tiago, 2019. "YouTube Videos: A Destination Marketing Outlook," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 877-884, Springer.
- Sotirios Varelas & Panagiotis Georgitseas & Florin Nechita & Alexandros Sahinidis, 2019. "Strategic Innovations in Tourism Enterprises Through Blockchain Technology," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 885-891, Springer.
- Despina A. Karayanni & Siva Ram Vemuri & Vasilis Ieronymakis, 2019. "Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 893-901, Springer.
- Dimitrios Belias, 2019. "Adventure Tourism-Examining Cases of How It Can Contribute on Rural Development in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 903-910, Springer.
- Despina A. Karayanni & Efthimios Dragotis, 2019. "Responsibilities and Ethics of the Greek Businesses on Tourism Industry: An Explanatory Quantitative Research," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 911-919, Springer.
- Magda Peistikou & Natasha Iliopoulou, 2019. "Culinary Innovation: The Path to Michelin Stars," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 921-926, Springer.
- Maria Douvrou, 2019. "Hotel Revenue Management Techniques and Successful Applications in the Greek Resort Hotels Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 927-934, Springer.
- Dimitrios Belias & Sotiris Varelas, 2019. "To Be or Not to Be? Which Is the Case with Robots in the Hotel Industry?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 935-941, Springer.
- M. Chouaib Dakouan & M. Redouane Benabdelouahed, 2019. "Exploratory Study: How Social Networks Effect the Purchasing Intentions of Moroccan Consumers?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 943-953, Springer.
- Anna Efstathiou & Olga Efstathiou & Lina Psychopoulou, 2019. "Spatial Design as a Significant Marketing Tool: A Semiological Analysis of the Rejuvenating Process of a Hospitality Environment Case Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 955-963, Springer.
- Anastasios E. Politis & Christos Sarigiannidis & Vasilis Voutsinas, 2019. "The Environmental Aspects of Packaging: Implications for Marketing Strategies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 965-972, Springer.
- Michele Thornton, 2019. "Come for Broadway, Stay for Bypass: Who Is New York’s Medical Tourist?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 973-981, Springer.
- Anastasios E. Politis, 2019. "Innovation in Graphic: Print Communication and Its Contribution to Marketing Strategies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 983-987, Springer.
- Lazaros Toumanidis & Enkeleda Bocaj & Panagiotis Kasnesis & Charalampos Z. Patrikakis, 2019. "Supporting Cultural Heritage Preservation Through Game-Based Crowdsourcing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 989-997, Springer.
- Theodoros Oikonomidis & Konstantinos Fouskas, 2019. "Is Social Media Paying Its Money?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 999-1006, Springer.
- Antigone G. Kyrousi & Prokopis K. Theodoridis, 2019. "Consumers Against Luxury Brands: Towards a Research Agenda," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1007-1014, Springer.
- Lisa A. Tamilia, 2019. "Entrepreneurs: Why They Are Essential to Industry Success, Global Trends and Opportunities and How to Recruit Top Talent," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1015-1020, Springer.
- Irene (Eirini) Kamenidou & Spyridon Mamalis & Evangelia-Zoi Bara & Stavros Pavlidis, 2019. "Hotel Satisfaction from Generation Y," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1021-1028, Springer.
- Mohamed Amine Ferrag & Leandros Maglaras & Helge Janicke, 2019. "Blockchain and Its Role in the Internet of Things," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1029-1038, Springer.
- Magda Peistikou & Natasha Iliopoulou, 2019. "Local Tradition Meets Gastronomy: The Example of Mount Athos Area Kouzina," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1039-1046, Springer.
- Wojciech Koziol & Anna Mikos, 2019. "Comparison of Labor Productivity in Tourism and the Economy, Analysis of Selected Countries," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1047-1056, Springer.
- Ioannis Paliokas & Stella Sylaiou, 2019. "A Classification Model for Serious Games Used in Museums, Galleries and Other Cultural Sites," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1057-1064, Springer.
- Nergis Aziz & Barry A. Friedman, 2019. "Augmented Reality: The Proposed Moderating Role of Hedonic and Utilitarian Motivations on the Intention to Visit a Destination," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1065-1073, Springer.
- Foteini Giannopoulou, 2019. "Crisis Management Within the Hotel Industry: The Case of Luxury Hotels and Resorts in Popular Greek Tourism Destinations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1075-1083, Springer.
- Theodoros Oikonomidis & Konstantinos Fouskas, 2019. "A Literature Review of Smartphone Geolocation Technologies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1085-1092, Springer.
- Felicia Constantin & Androniki Kavoura, 2019. "Entrepreneur Without Intention with Websites as a Communication Tool: Current Trends in Romania," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1093-1101, Springer.
- Eirini Koronaki & Athina Y. Zotou, 2019. "Digital Self in the Making: An Exploratory Study About Luxury Consumers on Social Media," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1103-1110, Springer.
- Maria Douvrou, 2019. "Concept Hotels: Offering Unique Experiences to Travelers and Increased Profitability to Businesses," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1111-1119, Springer.
- Sofia Asonitou & Chara Kottara, 2019. "Sustainable Development of Skills for the Tourism Sector and Its Financial Impact," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1121-1129, Springer.
- Stephania Xydia, 2019. "Participatory Design for Culture Change: The Case of the National Library of Greece Rebranding Process," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1131-1139, Springer.
- Vanni Resta & Fabio Perossini, 2019. "Resilient Tourism in a Resilient Cultural Heritage Site," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1141-1149, Springer.
- Olga Tsakirides, 2019. "Cultural Innovation Management: Pilot-Research in Production Units, Greece, 2017–2018," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1151-1158, Springer.
- Lazaros Toumanidis & Petros Karapetros & Christos Giannousis & Dimitrios G. Kogias & Michalis Feidakis & Charalampos Z. Patrikakis, 2019. "Developing the Museum-Monumental Experience from Linear to Interactive Using Chatbots," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1159-1167, Springer.
- Charalampos Platis & Ioannis Karafyllis & Georgia Kaoura, 2019. "E-Procurement in Public Hospitals in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1169-1177, Springer.
- Dorothea Papathanasiou-Zuhrt & Aldo Russo, 2019. "Castel Lagopesole: From an Empty Shell to a Lucrative Venture. Digital Heritage and Community Empowerment," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1179-1187, Springer.
- Dorothea Papathanasiou-Zuhrt & Aldo Russo, 2019. "Lector in Fabula: Reinventing Digital Publishing to Attract the Youth and Strengthen Cultural Capital in Sites Museums and Collections," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1189-1197, Springer.
- Olga Pachni-Tsitiridou & Konstantinos Fouskas, 2019. "Location-Aware Technologies: How They Affect Customer Experience," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1199-1206, Springer.
- Anastasia Kastanidou, 2019. "Tourism Marketing Through Internet and Social Media, the Contribution of Smartphones and Virtual Reality," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1207-1214, Springer.
- Zoe-Charis Belenioti & George Tsourvakas & Chris A. Vassiliadis, 2019. "Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1215-1222, Springer.
- Jose G. Vargas Hernandez & Elsa Patricia Orozco Quijano & Cesar Francisco Cárdenas-Dávila & Julio Cesar Ceniceros-Angulo, 2019. "Consumer Segmentation Matrix and Variables for the Explanation of Binary Purchasing Criteria: Prices vs. Product Differentiation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1223-1233, Springer.
- Sofia Asonitou, 2019. "An Exploration of Employability Competences of Greek Accountants: The Employers’ Opinion," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1235-1244, Springer.
- Alexandros G. Sahinidis & George Polychronopoulos & Dimitrios Kallivokas, 2019. "Entrepreneurship Education Impact on Entrepreneurial Intention Among Tourism Students: A Longitudinal Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1245-1250, Springer.
- Dimitris C. Gkikas & Prokopis K. Theodoridis, 2019. "Artificial Intelligence (AI) Impact on Digital Marketing Research," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1251-1259, Springer.
- Michele Thornton, 2019. "United States Small Employers: A New Marketing Channel for Medical Tourism?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1261-1268, Springer.
- Klaus Schmerler, 2019. "Country-of-Origin Preferences and Networks in Medical Tourism: Beyond the Reach of Providers?," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1269-1277, Springer.
- Christos Artemis & Olga Tsakirides, 2019. "Flowering Local Community Participation: Culture and Nature as Cradles of Sustainable Development Via “KOINONO Tinos Art Gathering”," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1279-1285, Springer.
- Sandra Faria & Nuno Pereira & Maria Tiago & Flávio Tiago & João Couto, 2019. "Online Presence of Tour Companies in the Azores," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1287-1295, Springer.
- Raia Tsakiridis & Andreas Tselikas & Olga Tsakirides, 2019. "Fighting Recession with Art: Innovative Suggestions from Pioneers in Opera—The Case of “The Medium Project”," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1297-1301, Springer.
- Alexios-Patapios Kontis & Sofoklis Skoultsos & Dimitris Papayiannis, 2019. "Tourism Marketing Channels in Digital Evolution Era: Online Travel Agencies in Greek Tourism Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1303-1310, Springer.
- Spyridon Mamalis & Irene Kamenidou & Alessio Cavicchi & Gigliola Paviotti, 2019. "The Wine Lab: Generating Innovation Between Practice and Research—Exploring the Views from Wine Makers and Policy Makers," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1311-1317, Springer.
- Prokopis K. Theodoridis & Dimitris C. Gkikas, 2019. "How Artificial Intelligence Affects Digital Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Apostolos Giovanis (ed.), Strategic Innovative Marketing and Tourism, pages 1319-1327, Springer.
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