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The Effect of Lifestyle on Online Purchasing Decision for Electronic Services: The Jordanian Flying E-Tickets Case

Author

Listed:
  • Rand Al-Dmour
  • Farah Hammdan
  • Hani Al-Dmour
  • Ala'aldin Alrowwad
  • Sufian Khwaldeh

Abstract

This study aims to examine how Jordanian passenger’s lifestyle effects their buying decisions of online e-tickets by utilizing the AIO theory (Activities, Interests, and Opinions). A convenience sample of 473 passengers from the Jordanian airport was chosen as the population in order to verify the hypotheses and research framework. The results of the study show that the lifestyle of Jordanian passengers significantly influences their purchase of e-tickets. The analysis of the results indicates that each of the lifestyle dimensions- Activities, Interests, and Opinions, had a significant positive effect on the purchasing decision of the e-ticket Service.Â

Suggested Citation

  • Rand Al-Dmour & Farah Hammdan & Hani Al-Dmour & Ala'aldin Alrowwad & Sufian Khwaldeh, 2017. "The Effect of Lifestyle on Online Purchasing Decision for Electronic Services: The Jordanian Flying E-Tickets Case," Asian Social Science, Canadian Center of Science and Education, vol. 13(11), pages 157-157, November.
    • Handle: RePEc:ibn:assjnl:v:13:y:2017:i:11:p:157
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    References listed on IDEAS

    as
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    3. Ivan Vratskikh & Raed Masadeh & Musa Al-Lozi & Mahmoud Maqableh, 2016. "The Impact of Emotional Intelligence on Job Performance via the Mediating Role of Job Satisfaction," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(2), pages 1-69, January.
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    5. Dr. Saddam Rateb Mahmoud Darawsheh & Dr. Anwar Soud ALshaar & Dr. Ra’ed (Moh’d Taisir) Masa’deh & Prof. Musa Al-Lozi, 2016. "The degree of heads of departments at the University of Dammam to practice transformational leadership style from the point of view of the faculty members," Journal of Social Sciences (COES&RJ-JSS), , vol. 5(1), pages 56-79, January.
    6. Ghalia Ammari & Barween Al Kurdi & Muhammad Alshurideh & Bader Obeidat & Al-Hareth Abu Hussien & Ala¡¯aldin Alrowwad, 2017. "Investigating the Impact of Communication Satisfaction on Organizational Commitment: A Practical Approach to Increase Employees¡¯ Loyalty," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(2), pages 113-133, April.
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    8. Rand Hani Al-Dmour & Ra'ed Masa'deh & Bader Yousef Obeidat, 2017. "Factors influencing the adoption and implementation of HRIS applications: are they similar?," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 14(2), pages 139-167.
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    3. Laith Walid Fatafta & Bader Obeidat & Ashraf Bany Mohammed & Raed Kareem Kanaan, 2019. "The Effect of Information Technology on Organizational Performance: The Mediating Role of Quality Management Capabilities," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 456-480, July.
    4. Rateb Sweis & Asma'a Ismaeil & Bader Obeidat & Raed Kareem Kanaan, 2019. "Reviewing the Literature on Total Quality Management and Organizational Performance," Journal of Business & Management (COES&RJ-JBM), , vol. 7(3), pages 192-215, July.
    5. Raed Kareem Kanaan & Ghassan Abumatar & Musa Al-Lozi & Alhareth Mohammed Abu Hussein, 2019. "Implementation of M-government: Leveraging Mobile Technology to Streamline the E-governance Framework," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 495-508, July.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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