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The Effect of Lifestyle on Online Purchasing Decision for Electronic Services: The Jordanian Flying E-Tickets Case

Author

Listed:
  • Rand Al-Dmour
  • Farah Hammdan
  • Hani Al-Dmour
  • Ala'aldin Alrowwad
  • Sufian Khwaldeh

Abstract

This study aims to examine how Jordanian passenger’s lifestyle effects their buying decisions of online e-tickets by utilizing the AIO theory (Activities, Interests, and Opinions). A convenience sample of 473 passengers from the Jordanian airport was chosen as the population in order to verify the hypotheses and research framework. The results of the study show that the lifestyle of Jordanian passengers significantly influences their purchase of e-tickets. The analysis of the results indicates that each of the lifestyle dimensions- Activities, Interests, and Opinions, had a significant positive effect on the purchasing decision of the e-ticket Service.Â

Suggested Citation

  • Rand Al-Dmour & Farah Hammdan & Hani Al-Dmour & Ala'aldin Alrowwad & Sufian Khwaldeh, 2017. "The Effect of Lifestyle on Online Purchasing Decision for Electronic Services: The Jordanian Flying E-Tickets Case," Asian Social Science, Canadian Center of Science and Education, vol. 13(11), pages 157-157, November.
    • Handle: RePEc:ibn:assjnl:v:13:y:2017:i:11:p:157
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    References listed on IDEAS

    as
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    2. Abdullah Bataineh, 2019. "The International Role in Mitigating the Syria Crisis Impact on Education Quality in Jordan," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 434-455, July.
    3. Laith Walid Fatafta & Bader Obeidat & Ashraf Bany Mohammed & Raed Kareem Kanaan, 2019. "The Effect of Information Technology on Organizational Performance: The Mediating Role of Quality Management Capabilities," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 456-480, July.
    4. Rateb Sweis & Asma'a Ismaeil & Bader Obeidat & Raed Kareem Kanaan, 2019. "Reviewing the Literature on Total Quality Management and Organizational Performance," Journal of Business & Management (COES&RJ-JBM), , vol. 7(3), pages 192-215, July.
    5. Raed Kareem Kanaan & Ghassan Abumatar & Musa Al-Lozi & Alhareth Mohammed Abu Hussein, 2019. "Implementation of M-government: Leveraging Mobile Technology to Streamline the E-governance Framework," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 495-508, July.

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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