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Informational and Normative Social Influence in Buyer Behavior

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  • Burnkrant, Robert E
  • Cousineau, Alain

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  • Burnkrant, Robert E & Cousineau, Alain, 1975. "Informational and Normative Social Influence in Buyer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 206-215, December.
    • Handle: RePEc:oup:jconrs:v:2:y:1975:i:3:p:206-15
    DOI: 10.1086/208633
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