A Description of the Contribution of Reputation Maintenance on Government Ministries Public Perception: A Case Study of Government Ministries Headquarters

Reputation is an intangible concept. Universally, good reputation demonstrably increases corporate worth and provides a sustained competitive hedge. As such, positive reputation from key stakeholders such as customers, opinion leaders in the business community, suppliers and current and potential employees can help a business undertaking achieve its objectives more easily. For instance, if an organization is positively perceived by its main customers, they wil prefer trading with the organisation rather than its competitors. Positive reputation is not only a preserve for business enterprises, but it is also an important and beneficial task for non-profit organisation including government institutions. The main objective of this study was to describe the contribution of reputation management on government ministries public perception. To achieve the study objectives a survey design was employed. The target population included the corporate communication practitioners and their deputy’s in government ministries. The study used census, where eighteen ministries were randomly selected and two respondents were selected from each hence making up a total sample of 36 respondents. The research instrument used was a questionnaire, which was developed, based on the research questions. The researcher self-administered the questionnaires to the sampled corporate communication practitioners and their deputies. The questionnaire also served as the interview guide since it had both open and closed questions. Further, data was analyzed using descriptive statistics and presented using percentages, graphs, frequency tables, and cross tabulation. The study findings revealed that reputation maintenance contributions are immense although they are ranked in the order of their contribution and other were more important in some department that others.