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Media Influence and Firms Behaviour: A Stakeholder Management Perspective

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  • Cosmina Lelia Voinea
  • Hans van Kranenburg

Abstract

To better understand the media as a stakeholder we study the media influences and the types of actions used by firms to manage this stakeholder. A hegemonic approach to the subject argues that the media is part of an economic, political, social, and cultural struggle. Accordingly, different stakeholders and classes compete for dominance and attempt to impose their visions, interests, and agendas on society as a whole. Firms, along with other groups, struggle for social dominance by disseminating images through the media. By means of stakeholder management and organizational response literature we show that given the dependency on the media’s accountability, answerability, and credibility, firms implement either strategic actions or fire-fighting actions. Evidence is brought from foreign firms in the traditional media business (print, radio, television) in the Netherlands, context characterized by freedom of the press, opinion, and information.

Suggested Citation

  • Cosmina Lelia Voinea & Hans van Kranenburg, 2017. "Media Influence and Firms Behaviour: A Stakeholder Management Perspective," International Business Research, Canadian Center of Science and Education, vol. 10(10), pages 23-38, October.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:10:p:23-38
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    References listed on IDEAS

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    Cited by:

    1. Cosmina Lelia Voinea & Marcel Logger & Fawad Rauf & Nadine Roijakkers, 2019. "Drivers for Sustainable Business Models in Start-Ups: Multiple Case Studies," Sustainability, MDPI, vol. 11(24), pages 1-25, December.
    2. José A. Moseñe Fierro & M. Victoria Sanagustín-Fons & César Álvarez Alonso, 2020. "Accountability through Environmental and Social Reporting by Wind Energy Sector Companies in Spain," Sustainability, MDPI, vol. 12(16), pages 1-18, August.
    3. Norehan Jinah & Kun Yun Lee & Nor Haniza Zakaria & Nursyahda Zakaria & Munirah Ismail, 2024. "Media framing on news of the Hartal Doktor Kontrak (HDK) movement in Malaysia: a quantitative content analysis of two Malaysian newspapers," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-9, December.

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    More about this item

    Keywords

    stakeholder management; media influence; organizational responses;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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