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Does familiarity breed stability? The role of familiarity in moderating the effects of new information on reputation judgments

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  • Mariconda, Simone
  • Lurati, Francesco

Abstract

This paper clarifies how familiarity with an organization moderates the effect of new information on the stability of people's reputation judgments about the organization. Although extant literature suggests the possibility of contrasting predictions, results from two experiments lend support for the hypothesis that familiarity mitigates the impact of both positive and negative information. The paper contributes to a better understanding of the cognitive foundations of reputation stability and to a better understanding of the advantages and disadvantages of being known.

Suggested Citation

  • Mariconda, Simone & Lurati, Francesco, 2015. "Does familiarity breed stability? The role of familiarity in moderating the effects of new information on reputation judgments," Journal of Business Research, Elsevier, vol. 68(5), pages 957-964.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:5:p:957-964
    DOI: 10.1016/j.jbusres.2014.09.023
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    Cited by:

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    5. Marinao Artigas, Enrique & Vilches-Montero, Sonia & Chasco Yrigoyen, Coro, 2015. "Antecedents of tourism destination reputation: The mediating role of familiarity," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 147-152.
    6. Lallement, Jeanne & Dejean, Sylvain & Euzéby, Florence & Martinez, Carole, 2020. "The interaction between reputation and information search: Evidence of information avoidance and confirmation bias," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
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    8. Krijkamp, Annefleur R. & Knoben, Joris & Oerlemans, Leon A.G. & Leenders, Roger T.A.J., 2021. "An ace in the hole: The effects of (in)accurately observed structural holes on organizational reputation positions in whole networks," Journal of Business Research, Elsevier, vol. 129(C), pages 703-713.

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