IDEAS home Printed from https://ideas.repec.org/a/hur/ijarbs/v5y2015i11p78-93.html
   My bibliography  Save this article

The Effect of Perceived Corporate Reputation of a Turkish University on Affective Commitment of Students

Author

Listed:
  • Izlem Gozukara
  • Osman Yildirim

Abstract

Enterprises, organizations or groups with a common cause focus on creating affective commitment and sense of trust in their customers, followers or employees by building a strong reputation in order to achieve their goals, gain a competitive advantage and prestige, maintain their position or simply persevere. The present study conducted a survey with 214 students to demonstrate the effect of corporate reputation of a Turkish university on its students and reveal students' affective commitment to their university. The study results showed that the students' perceptions of the corporate reputation of their university were evaluated as partially positive for all dimensions of the scale, and the students' affective commitment to their university was significantly and positively related with all dimensions of the corporate reputation scale.

Suggested Citation

  • Izlem Gozukara & Osman Yildirim, 2015. "The Effect of Perceived Corporate Reputation of a Turkish University on Affective Commitment of Students," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(11), pages 78-93, November.
    • Handle: RePEc:hur:ijarbs:v:5:y:2015:i:11:p:78-93
    as

    Download full text from publisher

    File URL: http://hrmars.com/hrmars_papers/The_Effect_of_Perceived_Corporate_Reputation_of_a_Turkish_University_on_Affective_Commitment_of_Students.pdf
    Download Restriction: no
    File URL: http://hrmars.com/hrmars_papers/The_Effect_of_Perceived_Corporate_Reputation_of_a_Turkish_University_on_Affective_Commitment_of_Students.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rose, Caspar & Thomsen, Steen, 2004. "The Impact of Corporate Reputation on Performance:: Some Danish Evidence," European Management Journal, Elsevier, vol. 22(2), pages 201-210, April.
    2. Keith Weigelt & Colin Camerer, 1988. "Reputation and corporate strategy: A review of recent theory and applications," Strategic Management Journal, Wiley Blackwell, vol. 9(5), pages 443-454, September.
    3. Jana Bowden & Leigh Wood, 2011. "Sex doesn't matter: the role of gender in the formation of student-university relationships," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 21(2), pages 133-156, August.
    4. Veloutsou, Cleopatra & Moutinho, Luiz, 2009. "Brand relationships through brand reputation and brand tribalism," Journal of Business Research, Elsevier, vol. 62(3), pages 314-322, March.
    5. Yoon, Eunsang & Guffey, Hugh J. & Kijewski, Valerie, 1993. "The effects of information and company reputation on intentions to buy a business service," Journal of Business Research, Elsevier, vol. 27(3), pages 215-228, July.
    6. Bartikowski, Boris & Walsh, Gianfranco & Beatty, Sharon E., 2011. "Culture and age as moderators in the corporate reputation and loyalty relationship," Journal of Business Research, Elsevier, vol. 64(9), pages 966-972, September.
    7. Carl Shapiro, 1983. "Premiums for High Quality Products as Returns to Reputations," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 98(4), pages 659-679.
    8. Walsh, Gianfranco & Beatty, Sharon E. & Shiu, Edward M.K., 2009. "The customer-based corporate reputation scale: Replication and short form," Journal of Business Research, Elsevier, vol. 62(10), pages 924-930, October.
    9. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kevin Money & Anastasiya Saraeva & Irene Garnelo-Gomez & Stephen Pain & Carola Hillenbrand, 2017. "Corporate Reputation Past and Future: A Review and Integration of Existing Literature and a Framework for Future Research," Corporate Reputation Review, Palgrave Macmillan, vol. 20(3), pages 193-211, November.
    2. Rizwan Ali & Gao Lei Fu & Ramiz Ur Rehman, 2014. "Factors Influencing Customer Loyalty of Banking Industry: Empirical Evidence from Pakistan," International Journal of Learning and Development, Macrothink Institute, vol. 4(2), pages 9-26, June.
    3. Vitaliy Shkromyda & Taras Gnatiuk & Nadiya Shkromyda, 2022. "Evaluation of Indexes of Dynamism of Corporate Reputation in Conditions of Behavioral Economy," Corporate Reputation Review, Palgrave Macmillan, vol. 25(2), pages 81-93, May.
    4. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    5. Tischer, Sven & Hildebrandt, Lutz, 2014. "Linking corporate reputation and shareholder value using the publication of reputation rankings," Journal of Business Research, Elsevier, vol. 67(5), pages 1007-1017.
    6. Tischer, Sven & Hildebrandt, Lutz, 2011. "Linking corporate reputation and shareholder value using the publication of reputation rankings," SFB 649 Discussion Papers 2011-065, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
    7. Gatzert, Nadine, 2015. "The impact of corporate reputation and reputation damaging events on financial performance: Empirical evidence from the literature," European Management Journal, Elsevier, vol. 33(6), pages 485-499.
    8. Delgado García, Juan Bautista & De Quevedo Puente, Esther, 2016. "The complex link of city reputation and city performance. Results for fsQCA analysis," Journal of Business Research, Elsevier, vol. 69(8), pages 2830-2839.
    9. Albert Caruana & Joseph Vella & Jirka Konietzny & Saviour Chircop, 2018. "Corporate greed: its effect on customer satisfaction, corporate social responsibility and corporate reputation among bank customers," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 23(3), pages 226-233, December.
    10. Heinberg, Martin & Ozkaya, H. Erkan & Taube, Markus, 2018. "Do corporate image and reputation drive brand equity in India and China? - Similarities and differences," Journal of Business Research, Elsevier, vol. 86(C), pages 259-268.
    11. Adriana Burlea‐Schiopoiu & Dragos Alexandru Balan, 2021. "Modelling the impact of corporate reputation on customers' behaviour," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 1142-1156, May.
    12. Balboni, Bernardo, 2008. "Perceived corporate credibility as the emergent property of corporate reputation’s transmission process," MPRA Paper 7944, University Library of Munich, Germany.
    13. Patrizia Fanasch, 2019. "Survival of the fittest: The impact of eco‐certification and reputation on firm performance," Business Strategy and the Environment, Wiley Blackwell, vol. 28(4), pages 611-628, May.
    14. Ran Zhang & Zabihollah Rezaee, 2009. "Do Credible Firms Perform Better in Emerging Markets? Evidence from China," Journal of Business Ethics, Springer, vol. 90(2), pages 221-237, December.
    15. Bernhard Swoboda & Cathrin Puchert & Dirk Morschett, 2016. "Explaining the differing effects of corporate reputation across nations: a multilevel analysis," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 454-473, July.
    16. Bartikowski, Boris & Walsh, Gianfranco & Beatty, Sharon E., 2011. "Culture and age as moderators in the corporate reputation and loyalty relationship," Journal of Business Research, Elsevier, vol. 64(9), pages 966-972, September.
    17. Pradeep Kautish & Arpita Khare & Rajesh Sharma, 2022. "Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(3), pages 261-278, September.
    18. Helm, Sabrina & Garnefeld, Ina & Tolsdorf, Julia, 2009. "Perceived corporate reputation and consumer satisfaction – An experimental exploration of causal relationships," Australasian marketing journal, Elsevier, vol. 17(2), pages 69-74.
    19. Schulz, Ann-Christine & Johann, Sarah, 2018. "Downsizing and the fragility of corporate reputation: An analysis of the impact of contextual factors," Scandinavian Journal of Management, Elsevier, vol. 34(1), pages 40-50.
    20. Venkatachalam, Mohan & Rajgopal, Shivaram & Kotha, Suresh, 2000. "Does the Quality of Online Customer Experience Create a Sustainable Competitive Advantage for E-Commerce Firms?," Research Papers 1666, Stanford University, Graduate School of Business.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hur:ijarbs:v:5:y:2015:i:11:p:78-93. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Hassan Danial Aslam (email available below). General contact details of provider: http://hrmars.com/index.php/pages/detail/IJARBSS .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.