IDEAS home Printed from https://ideas.repec.org/a/hur/ijarbs/v4y2014i6p67-84.html
   My bibliography  Save this article

Tourists' Satisfaction with and Loyalty to Shopping Experience: A Socio-Demograhic Analysis

Author

Listed:
  • Bahram Zeinali
  • Mohsen Jafarpour
  • Aghil Hessam
  • Bahman Shojaeivand
  • Hamid Zolghadr

Abstract

In tourism literature, satisfaction with and loyalty to shopping experience, based on socio- demographics, have never been analyzed and discussed. The purpose of this study is to evaluate tourists satisfaction with and tourists loyalty (recommendation, decision to return, and positive word of mouth) to shopping experience based on the socio-demographics (gender, age, education level, income, and occupation). The destination of the study was El-Golu Park in Tabriz. Results indicated that tourists experienced different levels of satisfaction with stores and accessibility to the Park, so that the most important factors affecting the satisfaction were attractiveness, safety, sellers' respectful behavior, comfort of public vehicles, parking facilities, and transportation fee. Results also showed that age and income were not significantly associated with tourists' satisfaction. Finally, results suggested that the education level affected recommending, decision to return and positive word of mouth negatively and significantly. Conclusions from this analysis will also help decision takers to plan educational, monitoring and marketing programs for the Park.

Suggested Citation

  • Bahram Zeinali & Mohsen Jafarpour & Aghil Hessam & Bahman Shojaeivand & Hamid Zolghadr, 2014. "Tourists' Satisfaction with and Loyalty to Shopping Experience: A Socio-Demograhic Analysis," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(6), pages 67-84, June.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:6:p:67-84
    as

    Download full text from publisher

    File URL: http://hrmars.com/hrmars_papers/Tourists_Satisfaction_with_and_Loyalty_to_Shopping_Experience_A_Socio-Demograhic_Analysis.pdf
    Download Restriction: no
    File URL: http://hrmars.com/hrmars_papers/Tourists_Satisfaction_with_and_Loyalty_to_Shopping_Experience_A_Socio-Demograhic_Analysis.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jui-Ying Hung & Feng-Li Lin & Wen-Goang Yang & Kuo-Song Lu, 2012. "Construct the destination image formation model of Macao: the case of Taiwan tourists to Macao," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 18(1), pages 19-35, May.
    2. Rohm, Andrew J. & Swaminathan, Vanitha, 2004. "A typology of online shoppers based on shopping motivations," Journal of Business Research, Elsevier, vol. 57(7), pages 748-757, July.
    3. Thompson, Elizabeth, 2004. "The Importance of," The American Statistician, American Statistical Association, vol. 58, pages 198-198, August.
    4. Đurđica PEROVIĆ & Tatjana STANOVČIĆ & Ilija MORIC & Sanja PEKOVIC, 2012. "What Socio-Demographic Characteristics Do Influence The Level Of Tourist’S Satisfaction In Montenegro? Empirical Analysis," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 14(14), pages 5-10, December.
    5. Murphy, Laurie & Moscardo, Gianna & Benckendorff, Pierre & Pearce, Philip, 2011. "Evaluating tourist satisfaction with the retail experience in a typical tourist shopping village," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 302-310.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tengan Cornelius & Maayir Gordon & Sakyi Richmond & Kuusogre Augustine, 2023. "Dimensions of Visitor Satisfaction at Attractions: A Study of Kakum National Park, Ghana," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 173-187, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jebarajakirthy, Charles & Shankar, Amit, 2021. "Impact of online convenience on mobile banking adoption intention: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    2. Els Breugelmans & Katia Campo & Els Gijsbrechts, 2007. "Shelf sequence and proximity effects on online grocery choices," Marketing Letters, Springer, vol. 18(1), pages 117-133, June.
    3. Calderwood, Eric & Freathy, Paul, 2014. "Consumer mobility in the Scottish isles: The impact of internet adoption upon retail travel patterns," Transportation Research Part A: Policy and Practice, Elsevier, vol. 59(C), pages 192-203.
    4. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    5. Shankar, Amit & Rishi, Bikramjit, 2020. "Convenience matter in mobile banking adoption intention?," Australasian marketing journal, Elsevier, vol. 28(4), pages 273-285.
    6. Bruno Durand & Jesus Gonzalez-Feliu, 2012. "French e-grocery models: a comparison of deliveries performances," Post-Print halshs-00690092, HAL.
    7. Wu, Shou-Tsung & Chen, Yeong-Shyang, 2015. "The social, economic, and environmental impacts of casino gambling on the residents of Macau and Singapore," Tourism Management, Elsevier, vol. 48(C), pages 285-298.
    8. Duarte, Paulo & Costa e Silva, Susana & Ferreira, Margarida Bernardo, 2018. "How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 161-169.
    9. Driediger, Fabian & Bhatiasevi, Veera, 2019. "Online grocery shopping in Thailand: Consumer acceptance and usage behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 224-237.
    10. Xi, Nannan & Hamari, Juho, 2021. "Shopping in virtual reality: A literature review and future agenda," Journal of Business Research, Elsevier, vol. 134(C), pages 37-58.
    11. Kukar-Kinney, Monika & Ridgway, Nancy M. & Monroe, Kent B., 2009. "The Relationship Between Consumers’ Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet," Journal of Retailing, Elsevier, vol. 85(3), pages 298-307.
    12. Kollmann, Tobias & Kuckertz, Andreas & Kayser, Ina, 2012. "Cannibalization or synergy? Consumers' channel selection in online–offline multichannel systems," Journal of Retailing and Consumer Services, Elsevier, vol. 19(2), pages 186-194.
    13. Banerjee, Arindam & Banerjee, Tanushri, 2016. "Web Content Analysis of Online Grocery Shopping Web Sites in India," IIMA Working Papers WP2016-03-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    14. Padmavathy, Chandrasekaran & Swapana, Murali & Paul, Justin, 2019. "Online second-hand shopping motivation – Conceptualization, scale development, and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 19-32.
    15. Brand, Christian & Schwanen, Tim & Anable, Jillian, 2020. "‘Online Omnivores’ or ‘Willing but struggling’? Identifying online grocery shopping behavior segments using attitude theory," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    16. Schneider, Patricia J. & Zielke, Stephan, 2021. "Price versus service: Can retailers beat showrooming with competence?," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    17. Ikechukwu O. Ezeuduji & Kirsti Lee November & Chelsea Haupt, 2016. "Tourist Profile and Destination Brand Perception: The Case of Cape Town, South Africa," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(4), pages 115-132, August.
    18. Xu, Xun & Jackson, Jonathan E., 2019. "Examining customer channel selection intention in the omni-channel retail environment," International Journal of Production Economics, Elsevier, vol. 208(C), pages 434-445.
    19. Yoganathan, Vignesh & Osburg, Victoria-Sophie & Akhtar, Pervaiz, 2019. "Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands," Journal of Business Research, Elsevier, vol. 96(C), pages 386-396.
    20. Kim, Jikyung (Jeanne) & Song, Hyeasinn & Choi, Jeonghye & Kim, Yongseob & Hong, Jeonghan, 2021. "Channel stickiness in the shopping journey for electronics: Evidence from China and South Korea," Journal of Business Research, Elsevier, vol. 130(C), pages 506-516.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hur:ijarbs:v:4:y:2014:i:6:p:67-84. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Hassan Danial Aslam (email available below). General contact details of provider: http://hrmars.com/index.php/pages/detail/IJARBSS .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.