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Convenience matter in mobile banking adoption intention?

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  • Shankar, Amit
  • Rishi, Bikramjit

Abstract

The purpose of this study is to explore how different dimensions of online convenience impact mobile banking (m-banking) adoption intention. The findings from 432 banking users show that access convenience, transaction convenience, and possession/post-possession convenience predict m-banking adoption intention, with the chief driver being the possession/post-possession convenience. Further, results suggest that the intention to adopt m-banking leads to m-banking adoption and usage. These findings offer unique insights to banks about how to make m-banking platforms more convenient for enhancing the pace of m-banking adoption intention and usage. This study also makes several contributions to the mobile commerce and online convenience literature.

Suggested Citation

  • Shankar, Amit & Rishi, Bikramjit, 2020. "Convenience matter in mobile banking adoption intention?," Australasian marketing journal, Elsevier, vol. 28(4), pages 273-285.
    • Handle: RePEc:eee:aumajo:v:28:y:2020:i:4:p:273-285
    DOI: 10.1016/j.ausmj.2020.06.008
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    References listed on IDEAS

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