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Construct the destination image formation model of Macao: the case of Taiwan tourists to Macao

Author

Listed:
  • Jui-Ying Hung

    (Chaoyang University of Technology, Department of Golden-Ager Industry Management, Taichung, Taiwan)

  • Feng-Li Lin

    (Chaoyang University of Technology, Department of Accounting, Taichung, Taiwan)

  • Wen-Goang Yang

    (Chaoyang University of Technology, Department of Leisure Service Management and Department of Marketing and Logistics Management, Taichung, Taiwan)

  • Kuo-Song Lu

    (Chaoyang University of Technology, Department of Golden-Ager Industry Management, Taichung, Taiwan)

Abstract

The investigation based on the vigorous tourism industry and open up the gaming industry in the future to promote and construct the nation competition strength in Taiwan. Tourism destination image is an important factor which tourist chooses and plans their tourism schedule. But the concept of image includes inner psychology motivation, external environment factor or these two factors interaction to develop and integrate model. Therefore, this investigation aimed to construct the destination image formation model of Macao and take the Taiwan visitors to Macao for example. According to the findings, Taiwan tourists who actually visited Macao generally report positive tourist image in overall. Furthermore, the overall image of tourists visiting Macao can be enhanced if consumers’ return on investment and service superiority are conducted through experiential value perspective in terms of value/environment variables of Taiwan tourists’ perception or cognition perspective. Finally, a tourism image of Macao perceived by Taiwan tourists is built upon an experience in integrated industry surrounded by luxury atmosphere. To feel about the casino culture of mirage among Asian cities, and a national image of sense and sensibility after combining Eastern and Western culture are primary tourism motives of the study.

Suggested Citation

  • Jui-Ying Hung & Feng-Li Lin & Wen-Goang Yang & Kuo-Song Lu, 2012. "Construct the destination image formation model of Macao: the case of Taiwan tourists to Macao," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 18(1), pages 19-35, May.
    • Handle: RePEc:tho:journl:v:18:y:2012:n:1:p:19-35
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    Citations

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    Cited by:

    1. Ju-Hee Ko & Hee-Seog Kang & Jung-Woon Seo, 2023. "Experiential Value, Overall Image, Revisit Intention, and Willingness to Pay a Premium in the Context of Environmentally Certified Hotel Restaurants: The Moderating Effect of Environmental Consciousne," Sustainability, MDPI, vol. 15(17), pages 1-16, August.
    2. Wang, Chunyang & Qu, Hailin & Hsu, Maxwell K., 2016. "Toward an integrated model of tourist expectation formation and gender difference," Tourism Management, Elsevier, vol. 54(C), pages 58-71.
    3. Bahram Zeinali & Mohsen Jafarpour & Aghil Hessam & Bahman Shojaeivand & Hamid Zolghadr, 2014. "Tourists' Satisfaction with and Loyalty to Shopping Experience: A Socio-Demograhic Analysis," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(6), pages 67-84, June.
    4. Wu, Shou-Tsung & Chen, Yeong-Shyang, 2015. "The social, economic, and environmental impacts of casino gambling on the residents of Macau and Singapore," Tourism Management, Elsevier, vol. 48(C), pages 285-298.

    More about this item

    Keywords

    Gaming industry; Tourism image; Experience value; Structural equation modeling;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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