Market Development and Relationships with Customers: A Model and Conceptual Approach
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References listed on IDEAS
- Kumar, Nirmalya & Scheer, Lisa & Kotler, Philip, 2000. "From market driven to market driving," European Management Journal, Elsevier, vol. 18(2), pages 129-142, April.
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- Slawomir Czarniewski, 2014. "Building Customer Value in Relationship Marketing," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(4), pages 88-94, October.
- Slawomir Czarniewski, 2014. "System of Market Communication of the Polish Post S.A. with the Internal Environment," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 4(4), pages 126-135, October.
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Keywords
Relationships with consumers; market; knowledge; reputation; cooperation;All these keywords.
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