IDEAS home Printed from https://ideas.repec.org/a/bla/jomstd/v46y2009i1p93-126.html
   My bibliography  Save this article

Managerial Collective Cognitions: An Examination of Similarities and Differences of Cultural Orientations

Author

Listed:
  • Beverly B. Tyler
  • Devi R. Gnyawali

Abstract

abstract Using the context of market orientation, we examine how an exemplary business's market orientation culture is reflected in managers' mental models, evaluate how mental models and perceived behaviours differ across hierarchical levels and functions, and compare the cognitive values and beliefs or the cognitive aspects of market orientation culture with behavioural aspects. Results from a rich, multi‐method, case study suggest that while managers in the business share core beliefs regarding the customer dimension of market orientation, their beliefs regarding competitors, technology and inter‐functional coordination dimensions vary widely across the levels and functions of the business. We found differences in terms of both the integration between the four dimensions of market orientation and the depth of knowledge within the dimensions. Our findings reveal that customer rather than competitor beliefs are the most important commonly shared beliefs in successful companies, leading us to encourage cognitive researchers to move beyond competitor analysis when examining managerial cognition. Another implication for future research is that a strong market orientation implies common core beliefs regarding customer dimensions but does not imply that all beliefs will be or should be shared. From the methodological standpoint, we find that cognitive mapping techniques provide rich insights into a business's market orientation culture that are not gained from behavioural methods alone.

Suggested Citation

  • Beverly B. Tyler & Devi R. Gnyawali, 2009. "Managerial Collective Cognitions: An Examination of Similarities and Differences of Cultural Orientations," Journal of Management Studies, Wiley Blackwell, vol. 46(1), pages 93-126, January.
    • Handle: RePEc:bla:jomstd:v:46:y:2009:i:1:p:93-126
    DOI: 10.1111/j.1467-6486.2008.00795.x
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/j.1467-6486.2008.00795.x
    Download Restriction: no
    File URL: https://libkey.io/10.1111/j.1467-6486.2008.00795.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kumar, Nirmalya & Scheer, Lisa & Kotler, Philip, 2000. "From market driven to market driving," European Management Journal, Elsevier, vol. 18(2), pages 129-142, April.
    2. Fran Ackermann & Colin Eden & Terry Williams, 1997. "Modeling for Litigation: Mixing Qualitative and Quantitative Approaches," Interfaces, INFORMS, vol. 27(2), pages 48-65, April.
    3. Erwin Danneels, 2003. "Tight–loose coupling with customers: the enactment of customer orientation," Strategic Management Journal, Wiley Blackwell, vol. 24(6), pages 559-576, June.
    4. Deborah Dougherty, 1992. "Interpretive Barriers to Successful Product Innovation in Large Firms," Organization Science, INFORMS, vol. 3(2), pages 179-202, May.
    5. Michael A. Hitt & Beverly B. Tyler, 1991. "Strategic decision models: Integrating different perspectives," Strategic Management Journal, Wiley Blackwell, vol. 12(5), pages 327-351, July.
    6. David L. Deephouse, 1999. "To be different, or to be the same? It’s a question (and theory) of strategic balance," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 147-166, February.
    7. James P. Walsh, 1995. "Managerial and Organizational Cognition: Notes from a Trip Down Memory Lane," Organization Science, INFORMS, vol. 6(3), pages 280-321, June.
    8. Gerard P. Hodgkinson, 1997. "Cognitive Inertia in a Turbulent Market: the Case of UK Residential Estate Agents," Journal of Management Studies, Wiley Blackwell, vol. 34(6), pages 921-945, November.
    9. Rhonda K. Reger & Timothy B. Palmer, 1996. "Managerial Categorization of Competitors: Using Old Maps to Navigate New Environments," Organization Science, INFORMS, vol. 7(1), pages 22-39, February.
    10. Lloyd C. Harris, 1999. "Developing a Market Oriented Culture: A Critical Evaluation," Journal of Management Studies, Wiley Blackwell, vol. 36(2), pages 177-196, March.
    11. Rhonda K. Reger & Anne Sigismund Huff, 1993. "Strategic groups: A cognitive perspective," Strategic Management Journal, Wiley Blackwell, vol. 14(2), pages 103-123, February.
    12. James B. Thomas & Stephanie Watts Sussman & John C. Henderson, 2001. "Understanding “Strategic Learning”: Linking Organizational Learning, Knowledge Management, and Sensemaking," Organization Science, INFORMS, vol. 12(3), pages 331-345, June.
    13. Paul M. Hirsch & Daniel Z. Levin, 1999. "Umbrella Advocates Versus Validity Police: A Life-Cycle Model," Organization Science, INFORMS, vol. 10(2), pages 199-212, April.
    14. Roger I. Hall, 1984. "The Natural Logic of Management Policy Making: Its Implications for the Survival of an Organization," Management Science, INFORMS, vol. 30(8), pages 905-927, August.
    15. C Eden & F Ackermann, 2000. "Mapping distinctive competencies: a systemic approach," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 51(1), pages 12-20, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wai Wai Ko & Gordon Liu, 2021. "The Transformation from Traditional Nonprofit Organizations to Social Enterprises: An Institutional Entrepreneurship Perspective," Journal of Business Ethics, Springer, vol. 171(1), pages 15-32, June.
    2. Song Wang & Bowen Dong & Steven X. Si & Junsheng Dou, 2017. "When it rains, it pours: A triple-pathway model of collective turnover based on causal mapping analysis," Asia Pacific Journal of Management, Springer, vol. 34(2), pages 461-486, June.
    3. Schaffernicht, Martin F.G. & Groesser, Stefan N., 2014. "The SEXTANT software: A tool for automating the comparative analysis of mental models of dynamic systems," European Journal of Operational Research, Elsevier, vol. 238(2), pages 566-578.
    4. Kianto, Aino & Ritala, Paavo & Vanhala, Mika & Hussinki, Henri, 2020. "Reflections on the criteria for the sound measurement of intellectual capital: A knowledge-based perspective," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 70(C).
    5. Schaffernicht, Martin & Groesser, Stefan N., 2011. "A comprehensive method for comparing mental models of dynamic systems," European Journal of Operational Research, Elsevier, vol. 210(1), pages 57-67, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Miles M Yang & Feifei Yang & Tingru Cui & Ying-Chu Cheng, 2019. "Analysing the dynamics of mental models using causal loop diagrams," Australian Journal of Management, Australian School of Business, vol. 44(3), pages 495-512, August.
    2. Vikas Anand & Mahendra Joshi & Anne M. O'Leary-Kelly, 2013. "An Organizational Identity Approach to Strategic Groups," Organization Science, INFORMS, vol. 24(2), pages 571-590, April.
    3. Rai Niharika, 2004. "Environmental Scanning in High Velocity Environment," IIMA Working Papers WP2004-05-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
    4. Ángela González-Moreno & Francisco Sáez-Martínez, 2008. "Rivalry and strategic groups: what makes a company a rival?," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 12(3), pages 261-285, August.
    5. Kaplan, Sarah & Tripsas, Mary, 2008. "Thinking about technology: Applying a cognitive lens to technical change," Research Policy, Elsevier, vol. 37(5), pages 790-805, June.
    6. Saerom Lee & Felipe A. Csaszar, 2020. "Cognitive and Structural Antecedents of Innovation: A Large-Sample Study," Strategy Science, INFORMS, vol. 5(2), pages 71-97, June.
    7. Short, Jeremy C. & Palmer, Timothy B., 2003. "Organizational performance referents: An empirical examination of their content and influences," Organizational Behavior and Human Decision Processes, Elsevier, vol. 90(2), pages 209-224, March.
    8. Maggie Chuoyan Dong & Yulin Fang & Detmar W. Straub, 2017. "The Impact of Institutional Distance on the Joint Performance of Collaborating Firms: The Role of Adaptive Interorganizational Systems," Information Systems Research, INFORMS, vol. 28(2), pages 309-331, June.
    9. Xue, Jinjie & Liu, Junqi & Geng, Zizhen & Yuan, Hongping & Chao, Lei, 2023. "Why and when do paradoxical management capabilities matter to paradoxical pressure? An empirical investigation of the role of coopetition," Technovation, Elsevier, vol. 120(C).
    10. F Ackermann & C Eden & T Williams & S Howick, 2007. "Systemic risk assessment: a case study," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 58(1), pages 39-51, January.
    11. Ng, Desmond W., 2011. "Thinking Outside the Box: An Absorptive Capacity Approach to the Product Development Process," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(3), pages 1-28, September.
    12. Heejung Byun & Tae-Hyun Kim, 2017. "Identity Claims and Diffusion of Sustainability Report: Evidence from Korean Listed Companies, 2003–2010," Journal of Business Ethics, Springer, vol. 140(3), pages 551-565, February.
    13. Kuvaas, Bard & Selart, Marcus, 2004. "Effects of attribute framing on cognitive processing and evaluation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(2), pages 198-207, November.
    14. Giuseppe Labianca & James F. Fairbank & James B. Thomas & Dennis A. Gioia & Elizabeth E. Umphress, 2001. "Emulation in Academia: Balancing Structure and Identity," Organization Science, INFORMS, vol. 12(3), pages 312-330, June.
    15. Giuseppe Labianca & Barbara Gray & Daniel J. Brass, 2000. "A Grounded Model of Organizational Schema Change During Empowerment," Organization Science, INFORMS, vol. 11(2), pages 235-257, April.
    16. Alexandra Moritz & Walter Diegel & Joern Block & Christian Fisch, 2022. "VC investors’ venture screening: the role of the decision maker’s education and experience," Journal of Business Economics, Springer, vol. 92(1), pages 27-63, January.
    17. Erwin Danneels & Rajesh Sethi, 2011. "New Product Exploration Under Environmental Turbulence," Organization Science, INFORMS, vol. 22(4), pages 1026-1039, August.
    18. Fran Ackermann & Colin Eden, 2005. "Using Causal Mapping with Group Support Systems to Elicit an Understanding of Failure in Complex Projects: Some Implications for Organizational Research," Group Decision and Negotiation, Springer, vol. 14(5), pages 355-376, September.
    19. Kai Hockerts, 2015. "A Cognitive Perspective on the Business Case for Corporate Sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 24(2), pages 102-122, February.
    20. Giovanni Gavetti & Massimo Warglien, 2015. "A Model of Collective Interpretation," Organization Science, INFORMS, vol. 26(5), pages 1263-1283, October.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jomstd:v:46:y:2009:i:1:p:93-126. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley-Blackwell Digital Licensing or Christopher F. Baum (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-2380 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.