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Collaborative Consumption: A Proposed Scale for Measuring the Construct Applied to a Carsharing Setting

Author

Listed:
  • Helena Dall Pizzol

    (Management and Marketing Department, School of Advertising and Marketing—ESPM-Sul, RS 90640-040 Porto Alegre, Brazil)

  • Stefânia Ordovás de Almeida

    (Business School, Pontifical Catholic University of Rio Grande do Sul—PUCRS, RS 90619-900 Porto Alegre, Brazil)

  • Mauren Do Couto Soares

    (Department of Statistics and Quantitative Methods, School of Advertising and Marketing—ESPM-Sul, RS 90640-040 Porto Alegre, Brazil)

Abstract

In recent years, there has been a significant shift towards greater collaboration in various spheres of society, in which the creation of value from shared resources while balancing self-interest and community well-being is emphasized. Consumption has ceased to be characterized exclusively by the purchase and possession of goods; instead new collaborative initiatives represented by exchanges, loans, renting, and other forms of sharing that allow consumers access to a good or service only in the time they are necessary have appeared. However, few studies have attempted to measure the reasons that lead consumers to practice collaborative consumption. Therefore, the main objective of this article is to propose a scale that measures the motivators, facilitators, and constraints for this mode of consumption. For this, a study was conducted among carsharing users in Brazil, which aimed to purify and validate the proposed scale. The results indicate that collaborative consumption applied to a carsharing setting is composed of six dimensions and confirm the validity and reliability of the studied construct. The discussion highlights the study findings and offers suggestions for further research into this topic.

Suggested Citation

  • Helena Dall Pizzol & Stefânia Ordovás de Almeida & Mauren Do Couto Soares, 2017. "Collaborative Consumption: A Proposed Scale for Measuring the Construct Applied to a Carsharing Setting," Sustainability, MDPI, vol. 9(5), pages 1-16, April.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:5:p:703-:d:97072
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    References listed on IDEAS

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    Cited by:

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    2. Hashed Mabkhot, 2023. "Factors Affecting the Sustainability of Halal Product Performance: Malaysian Evidence," Sustainability, MDPI, vol. 15(3), pages 1-20, January.
    3. Sharad Gupta & Jagdish Sheth, 2024. "Mindful consumption: Its conception, measurement, and implications," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1531-1549, October.
    4. Jessica Alzamora-Ruiz & Carlos Guerrero-Medina & Myriam Martínez-Fiestas & Jaime Serida-Nishimura, 2020. "Why People Participate in Collaborative Consumption: An Exploratory Study of Motivating Factors in a Latin American Economy," Sustainability, MDPI, vol. 12(5), pages 1-25, March.
    5. Sands, Sean & Ferraro, Carla & Campbell, Colin & Kietzmann, Jan & Andonopoulos, Vasiliki Vicki, 2020. "Who shares? Profiling consumers in the sharing economy," Australasian marketing journal, Elsevier, vol. 28(3), pages 22-33.
    6. Guowei Zhu & Hongshan Li & Li Zhou, 2018. "Enhancing the development of sharing economy to mitigate the carbon emission: a case study of online ride-hailing development in China," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 91(2), pages 611-633, March.
    7. Soha Abutaleb & Noha El-Bassiouny & Sara Hamed, 2023. "Using norm activation theory to understand intentions for collaborative consumption," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(1), pages 245-268, March.
    8. Felicitas Evangelista & Maria Estela Varua & Vivienne Saverimuttu & Rina Datt & Hugh Pattinson & Karina Wardle & Anna Evangelista, 2022. "Antecedents and Outcomes of Service Co-Creation in the Sharing Economy," SAGE Open, , vol. 12(2), pages 21582440221, May.
    9. Lauren Kim, Naeun & Ellie Jin, Byoungho, 2023. "Does beauty encourage sharing? Exploring the role of physical attractiveness and racial similarity in collaborative fashion consumption," Journal of Business Research, Elsevier, vol. 165(C).
    10. Juana Camacho-Otero & Casper Boks & Ida Nilstad Pettersen, 2018. "Consumption in the Circular Economy: A Literature Review," Sustainability, MDPI, vol. 10(8), pages 1-25, August.

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