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Assessing the Communication Quality of CSR Reports. A Case Study on Four Spanish Food Companies

Author

Listed:
  • Amparo Baviera-Puig

    (Department of Economics and Social Sciences, Universitat Politècnica de València, Camino de Vera s/n, Valencia 46022, Spain)

  • Tomás Gómez-Navarro

    (Energy Engineering Institute, Universitat Politècnica de València, Camino de Vera s/n, Valencia 46022, Spain)

  • Mónica García-Melón

    (INGENIO (CSIC-UPV), Universitat Politècnica de València, Camino de Vera s/n, Valencia 46022, Spain)

  • Gabriel García-Martínez

    (Department of Economics and Social Sciences, Universitat Politècnica de València, Camino de Vera s/n, Valencia 46022, Spain)

Abstract

Sustainability reports are tools for disseminating information to stakeholders and the public, serving the organizations in the dual purpose of communicating CSR and being accountable. The production of these reports has recently become more prevalent in the food industry, despite the fact this practice has received heavy criticism on two fronts: The quality of the tool for communication, and the extent of accountability. In addition to these criticisms, organizations must overcome the additional challenge of publishing sustainability reports that successfully meet the demands of a multi-stakeholder audience. In light of the importance of this practice, this paper presents a method to assess the communication and accountability characteristics of Spanish food companies’ sustainability reports. This method is based on the method Analytic Network Process (ANP) and adopts a multi-stakeholder approach. This research, therefore, provides a reference model for improving sustainability reports, with the aim of successfully meeting their communication objectives and the demands of all stakeholders.

Suggested Citation

  • Amparo Baviera-Puig & Tomás Gómez-Navarro & Mónica García-Melón & Gabriel García-Martínez, 2015. "Assessing the Communication Quality of CSR Reports. A Case Study on Four Spanish Food Companies," Sustainability, MDPI, vol. 7(8), pages 1-22, August.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:8:p:11010-11031:d:54078
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