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Managing corporate citizenship: a new tool for companies

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  • Vesela R. Veleva

Abstract

In today's global economic downturn, identifying a company's strengths and weaknesses for better aligning resources and strategies, is becoming more important than ever. Organizations that look at corporate citizenship as a critical part of business for providing new market opportunities, reducing risk, or improving reputation, are making greater efforts to assess their strengths and weaknesses to better prioritize resources and actions. Having the appropriate tools with which to do so is vital. This paper discusses the challenges of corporate citizenship management and outlines key findings and lessons learned from piloting a new assessment tool for companies. It presents two examples of how companies have used the tool to advance their corporate citizenship efforts. Finally, it summarizes key findings about ‘gaps’ and ‘strengths’ in corporate citizenship management today and provides recommendations for further research. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Vesela R. Veleva, 2010. "Managing corporate citizenship: a new tool for companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(1), pages 40-51, January.
    • Handle: RePEc:wly:corsem:v:17:y:2010:i:1:p:40-51
    DOI: 10.1002/csr.206
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    2. Tsitaire Jean Arrive & Mei Feng & Yafen Yan & Samwel Macharia Chege, 2019. "The involvement of telecommunication industry in the road to corporate sustainability and corporate social responsibility commitment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 152-158, January.
    3. Monowar Mahmood & Janet Humphrey, 2013. "Stakeholder Expectation of Corporate Social Responsibility Practices: A Study on Local and Multinational Corporations in Kazakhstan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(3), pages 168-181, May.
    4. Janet Haddock‐Fraser, 2012. "The Role of the News Media in Influencing Corporate Environmental Sustainable Development: An Alternative Methodology to Assess Stakeholder Engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(6), pages 327-342, November.
    5. Hussain Bux & Zhe Zhang & Naveed Ahmad, 2020. "Promoting sustainability through corporate social responsibility implementation in the manufacturing industry: An empirical analysis of barriers using the ISM‐MICMAC approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1729-1748, July.
    6. Selin Türkel & Ebru Uzunoğlu & Melike Demirbağ Kaplan & Beril Akıncı Vural, 2016. "A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(4), pages 228-242, July.
    7. Alice Klettner & Thomas Clarke & Martijn Boersma, 2014. "The Governance of Corporate Sustainability: Empirical Insights into the Development, Leadership and Implementation of Responsible Business Strategy," Journal of Business Ethics, Springer, vol. 122(1), pages 145-165, June.
    8. Matthias S. Fifka & Nicola Berg, 2014. "Managing Corporate Social Responsibility For The Sake Of Business And Society," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(5), pages 253-257, September.
    9. Louise Ellis & Claire Bastin, 2011. "Corporate social responsibility in times of recession: Changing discourses and implications for policy and practice," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(5), pages 294-305, September.
    10. Frans Melissen & Andrew Ngawenja Mzembe & Uwafiokun Idemudia & Yvonne Novakovic, 2018. "Institutional Antecedents of the Corporate Social Responsibility Narrative in the Developing World Context: Implications for Sustainable Development," Business Strategy and the Environment, Wiley Blackwell, vol. 27(6), pages 657-676, September.
    11. Giulia Romano & Nicola Salvati & Andrea Guerrini, 2014. "Factors Affecting Water Utility Companies’ Decision to Promote the Reduction of Household Water Consumption," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 28(15), pages 5491-5505, December.

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