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Managing corporate citizenship: a new tool for companies

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  • Vesela R. Veleva

Abstract

In today's global economic downturn, identifying a company's strengths and weaknesses for better aligning resources and strategies, is becoming more important than ever. Organizations that look at corporate citizenship as a critical part of business for providing new market opportunities, reducing risk, or improving reputation, are making greater efforts to assess their strengths and weaknesses to better prioritize resources and actions. Having the appropriate tools with which to do so is vital. This paper discusses the challenges of corporate citizenship management and outlines key findings and lessons learned from piloting a new assessment tool for companies. It presents two examples of how companies have used the tool to advance their corporate citizenship efforts. Finally, it summarizes key findings about ‘gaps’ and ‘strengths’ in corporate citizenship management today and provides recommendations for further research. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

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  • Vesela R. Veleva, 2010. "Managing corporate citizenship: a new tool for companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(1), pages 40-51, January.
    • Handle: RePEc:wly:corsem:v:17:y:2010:i:1:p:40-51
    DOI: 10.1002/csr.206
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    2. Selin Türkel & Ebru Uzunoğlu & Melike Demirbağ Kaplan & Beril Akıncı Vural, 2016. "A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(4), pages 228-242, July.
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    8. Frans Melissen & Andrew Ngawenja Mzembe & Uwafiokun Idemudia & Yvonne Novakovic, 2018. "Institutional Antecedents of the Corporate Social Responsibility Narrative in the Developing World Context: Implications for Sustainable Development," Business Strategy and the Environment, Wiley Blackwell, vol. 27(6), pages 657-676, September.
    9. Giulia Romano & Nicola Salvati & Andrea Guerrini, 2014. "Factors Affecting Water Utility Companies’ Decision to Promote the Reduction of Household Water Consumption," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 28(15), pages 5491-5505, December.
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