Licensing Effect in Sustainable Charitable Behaviors
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Cornelissen, Gert & Pandelaere, Mario & Warlop, Luk & Dewitte, Siegfried, 2008. "Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental," International Journal of Research in Marketing, Elsevier, vol. 25(1), pages 46-55.
- Leclerc, France & Schmitt, Bernd H & Dube, Laurette, 1995. "Waiting Time and Decision Making: Is Time like Money?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(1), pages 110-119, June.
- Sophie Clot & Gilles Grolleau & Lisette Ibanez, 2013. "Self-Licensing and Financial Rewards: Is Morality For Sale?," Economics Bulletin, AccessEcon, vol. 33(3), pages 2298-2306.
- Liyin Jin & Yanqun He, 2018. "How the frequency and amount of corporate donations affect consumer perception and behavioral responses," Journal of the Academy of Marketing Science, Springer, vol. 46(6), pages 1072-1088, November.
- Michel Ballings & Heath McCullough & Neeraj Bharadwaj, 2018. "Cause marketing and customer profitability," Journal of the Academy of Marketing Science, Springer, vol. 46(2), pages 234-251, March.
- Yuan-Shuh Lii & Monle Lee, 2012. "Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm," Journal of Business Ethics, Springer, vol. 105(1), pages 69-81, January.
- Wendy Liu & Jennifer Aaker, 2008. "The Happiness of Giving: The Time-Ask Effect," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 543-557, May.
- Maryam Kouchaki & Ata Jami, 2018. "Everything We Do, You Do: The Licensing Effect of Prosocial Marketing Messages on Consumer Behavior," Management Science, INFORMS, vol. 64(1), pages 102-111, January.
- Folse, Judith Anne Garretson & Niedrich, Ronald W. & Grau, Stacy Landreth, 2010. "Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions," Journal of Retailing, Elsevier, vol. 86(4), pages 295-309.
- Florian Lange & Laurens De Weerdt & Laurent Verlinden, 2021. "Reducing Plastic Bag Use Through Prosocial Incentives," Sustainability, MDPI, vol. 13(5), pages 1-9, February.
- Choi, Jungsil & Park, Hyun Young, 2021. "How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 749-769.
- Liu, Wendy & Aaker, Jennifer L., 2008. "The Happiness of Giving: The Time-Ask Effect," Research Papers 1998, Stanford University, Graduate School of Business.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Christopher Y. Olivola & Stephanie W. Wang, 2016. "Patience auctions: the impact of time vs. money bidding on elicited discount rates," Experimental Economics, Springer;Economic Science Association, vol. 19(4), pages 864-885, December.
- Tejaswi Patil & Zillur Rahman, 2023. "Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 491-520, June.
- Saad A. Alhoqail & Kristopher Floyd, 2020. "Content is king but context is queen: how involvement facilittes the impact of website," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(3), pages 375-389, September.
- Moazzam Abbas & Yongqiang Gao & Sayyed Sadaqat Hussain Shah, 2018. "CSR and Customer Outcomes: The Mediating Role of Customer Engagement," Sustainability, MDPI, vol. 10(11), pages 1-15, November.
- Saad A. Alhoqail & Kristopher Floyd, 0. "Content is king but context is queen: how involvement facilittes the impact of website," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 0, pages 1-15.
- Aaker, Jennifer L. & Rudd, Melanie & Mogilner, Cassie, 2010. "If Money Doesn't Make You Happy, Consider Time," Research Papers 2067, Stanford University, Graduate School of Business.
- Langan, Ryan & Kumar, Anand, 2019. "Time versus money: The role of perceived effort in consumers' evaluation of corporate giving," Journal of Business Research, Elsevier, vol. 99(C), pages 295-305.
- Yaping Fang & Feng Liu & Sunmin Kim & Minchan Pyo, 2023. "Consumer Participation in CSR: Spending Money versus Spending Time," Sustainability, MDPI, vol. 15(7), pages 1-17, March.
- Zhao, Xiaohong & Cai, Fengyan & Yang, Zhiyong, 2023. "Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 398-416.
- Christine L. Exley & Judd B. Kessler, 2018. "Equity Concerns are Narrowly Framed," NBER Working Papers 25326, National Bureau of Economic Research, Inc.
- Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Wei-Yun Lin, 2018. "Does Raising Value Co-creation Increase All Customers’ Happiness?," Journal of Business Ethics, Springer, vol. 152(4), pages 1053-1067, November.
- Ayelet Gneezy & Alex Imas & Amber Brown & Leif D. Nelson & Michael I. Norton, 2012. "Paying to Be Nice: Consistency and Costly Prosocial Behavior," Management Science, INFORMS, vol. 58(1), pages 179-187, January.
- Wuryanti Kuncoro & Hanifah Azhar Windyasari, 2021. "Consumer Purchasing Decision Improvement Model through Brand Image, Religiosity, Brand Ambassador and Brand Awareness," International Business Research, Canadian Center of Science and Education, vol. 14(8), pages 1-42, August.
- Diogo Hildebrand & Yoshiko Demotta & Sankar Sen & Ana Valenzuela, 2017. "Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type," Post-Print hal-01576949, HAL.
- María Lourdes Arco-Castro & María Victoria Lopez-Pérez & Sara Rodriguez-Gomez & Raquel Garde-Sánchez, 2020. "Do Stakeholders Modulate Philanthropic Strategy? Corporate Philanthropy as Stakeholders’ Engagement," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
- He Tingting, 2021. "Comparing Money and Time Donation: What Do Experiments Tell Us?," Marketing of Scientific and Research Organizations, Sciendo, vol. 41(3), pages 65-94, September.
- Yunhui Huang, 2016. "Downward Social Comparison Increases Life-Satisfaction in the Giving and Volunteering Context," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 125(2), pages 665-676, January.
- Sutan, Angela & Grolleau, Gilles & Mateu, Guillermo & Vranceanu, Radu, 2018.
"“Facta non verba”: An experiment on pledging and giving,"
Journal of Economic Psychology, Elsevier, vol. 65(C), pages 1-15.
- Gilles G. Grolleau & Guillermo Mateu & Angela Sutan & Radu Vranceanu, 2015. ""Facta non verba" : an experiment on pledging and giving," Working Papers hal-02799567, HAL.
- Angela Sutan & Gilles Grolleau & Guillermo Mateu & Radu Vranceanu, 2018. ""Facta Non Verba": an experiment on pledging and giving," Post-Print hal-01992416, HAL.
- Grolleau, Gilles & Mateu, Guillermo & Sutan, Angela & Vranceanu, Radu, 2015. "" Facta non verba " : an experiment on pledging and giving," ESSEC Working Papers WP1512, ESSEC Research Center, ESSEC Business School.
- Chuan, Amanda & Samek, Anya Savikhin, 2014.
"“Feel the Warmth” glow: A field experiment on manipulating the act of giving,"
Journal of Economic Behavior & Organization, Elsevier, vol. 108(C), pages 198-211.
- Amanda Chuan & Anya Samek, 2013. "'Feel the Warmth' Glow: A Field Experiment on Manipulating the Act of Giving," Natural Field Experiments 00420, The Field Experiments Website.
- Yang, Zhiyong & Janakiraman, Narayan & Hossain, Mehdi T. & Grisaffe, Douglas B., 2020. "Differential effects of pay-it-forward and direct-reciprocity on prosocial behavior," Journal of Business Research, Elsevier, vol. 121(C), pages 400-408.
More about this item
Keywords
licensing effect; sustainable charitable behavior; construal level theory;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:24:p:16431-:d:997419. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.