IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i15p9455-d878220.html
   My bibliography  Save this article

Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure

Author

Listed:
  • Paulo Rita

    (NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal)

  • Ricardo F. Ramos

    (Instituto Politécnico de Coimbra, ESTGOH, Rua General Santos Costa, 3400-124 Oliveira do Hospital, Portugal
    Instituto Universitário de Lisboa, ISTAR-IUL, Av. Forças Armadas, 1649-026 Lisboa, Portugal
    Centro de Investigação em Ciências Económicas e Empresariais (CICEE), Universidade Autónoma de Lisboa, Rua de Santa Marta, Palácio dos Condes do Redondo 56, 1169-023 Lisboa, Portugal)

Abstract

Consumers are conscious of increasing online purchases and demand sustainable consumption friendly actions. Although there is increasing interest in this topic, the research status, development, and structure of consumer behavior and sustainability in e-commerce research is scarce. This study aims to analyze the intellectual, conceptual, and social knowledge of consumer behavior and sustainability in e-commerce research to generate new understandings. Data from 104 articles were collected from the Scopus database, and a bibliometric analysis was conducted. Results revealed a close relationship between the topic and city logistics, big data analysis, customer engagement, circular economy, online services, and omnichannel retail, showing the different research approaches and the transversal themes related to the topic. This study contributes to the sustainability academic research by identifying trends and suggesting future research topics.

Suggested Citation

  • Paulo Rita & Ricardo F. Ramos, 2022. "Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure," Sustainability, MDPI, vol. 14(15), pages 1-20, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9455-:d:878220
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/15/9455/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/15/9455/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jens Clausen & Birgit Blättel-Mink & Lorenz Erdmann & Christine Henseling, 2010. "Contribution of Online Trading of Used Goods to Resource Efficiency: An Empirical Study of eBay Users," Sustainability, MDPI, vol. 2(6), pages 1-21, June.
    2. Ricardo F. Ramos & Paulo Rita & Sérgio Moro, 2021. "Is this the beginning of the end for retail websites? A professional perspective," International Journal of Internet Marketing and Advertising, Inderscience Enterprises Ltd, vol. 15(3), pages 260-280.
    3. Eduardsen, Jonas & Marinova, Svetla, 2020. "Internationalisation and risk: Literature review, integrative framework and research agenda," International Business Review, Elsevier, vol. 29(3).
    4. Kyunghoon Kang & Ki-sung Hong & Ki Hong Kim & Chulung Lee, 2017. "Shipment Consolidation Policy under Uncertainty of Customer Order for Sustainable Supply Chain Management," Sustainability, MDPI, vol. 9(9), pages 1-17, September.
    5. Leone, Robert P. & Robinson, Larry M. & Bragge, Johanna & Somervuori, Outi, 2012. "A citation and profiling analysis of pricing research from 1980 to 2010," Journal of Business Research, Elsevier, vol. 65(7), pages 1010-1024.
    6. Aria, Massimo & Cuccurullo, Corrado, 2017. "bibliometrix: An R-tool for comprehensive science mapping analysis," Journal of Informetrics, Elsevier, vol. 11(4), pages 959-975.
    7. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
    8. Leo Egghe, 2006. "Theory and practise of the g-index," Scientometrics, Springer;Akadémiai Kiadó, vol. 69(1), pages 131-152, October.
    9. Wagner, Gerhard & Schramm-Klein, Hanna & Steinmann, Sascha, 2020. "Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment," Journal of Business Research, Elsevier, vol. 107(C), pages 256-270.
    10. Sridhar P. Nerur & Abdul A. Rasheed & Vivek Natarajan, 2008. "The intellectual structure of the strategic management field: an author co‐citation analysis," Strategic Management Journal, Wiley Blackwell, vol. 29(3), pages 319-336, March.
    11. Liang Xiao & Feipeng Guo & Fumao Yu & Shengnan Liu, 2019. "The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability," Sustainability, MDPI, vol. 11(10), pages 1-24, May.
    12. Rafael Villa & Andrés Monzón, 2021. "A Metro-Based System as Sustainable Alternative for Urban Logistics in the Era of E-Commerce," Sustainability, MDPI, vol. 13(8), pages 1-20, April.
    13. Yan Guo & Chengxin Yin & Mingfu Li & Xiaoting Ren & Ping Liu, 2018. "Mobile e-Commerce Recommendation System Based on Multi-Source Information Fusion for Sustainable e-Business," Sustainability, MDPI, vol. 10(1), pages 1-13, January.
    14. Thi Mai Le & Shu-Yi Liaw, 2017. "Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce Context," Sustainability, MDPI, vol. 9(5), pages 1-19, May.
    15. Andrés Nova-Reyes & Francisco Muñoz-Leiva & Teodoro Luque-Martínez, 2020. "The Tipping Point in the Status of Socially Responsible Consumer Behavior Research? A Bibliometric Analysis," Sustainability, MDPI, vol. 12(8), pages 1-23, April.
    16. Heleen Buldeo Rai & Koen Mommens & Sara Verlinde & Cathy Macharis, 2019. "How Does Consumers’ Omnichannel Shopping Behaviour Translate into Travel and Transport Impacts? Case-Study of a Footwear Retailer in Belgium," Sustainability, MDPI, vol. 11(9), pages 1-19, May.
    17. Corrado Cuccurullo & Massimo Aria & Fabrizia Sarto, 2016. "Foundations and trends in performance management. A twenty-five years bibliometric analysis in business and public administration domains," Scientometrics, Springer;Akadémiai Kiadó, vol. 108(2), pages 595-611, August.
    18. Judit Oláh & Nicodemus Kitukutha & Hossam Haddad & Miklós Pakurár & Domicián Máté & József Popp, 2018. "Achieving Sustainable E-Commerce in Environmental, Social and Economic Dimensions by Taking Possible Trade-Offs," Sustainability, MDPI, vol. 11(1), pages 1-22, December.
    19. Bornmann, Lutz & Marx, Werner, 2015. "Methods for the generation of normalized citation impact scores in bibliometrics: Which method best reflects the judgements of experts?," Journal of Informetrics, Elsevier, vol. 9(2), pages 408-418.
    20. Pradeep Kumar Hota & Balaji Subramanian & Gopalakrishnan Narayanamurthy, 2020. "Mapping the Intellectual Structure of Social Entrepreneurship Research: A Citation/Co-citation Analysis," Journal of Business Ethics, Springer, vol. 166(1), pages 89-114, September.
    21. Rojas-Lamorena, Álvaro J. & Del Barrio-García, Salvador & Alcántara-Pilar, Juan Miguel, 2022. "A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling," Journal of Business Research, Elsevier, vol. 139(C), pages 1067-1083.
    22. Quoc Trung Pham & Xuan Phuc Tran & Sanjay Misra & Rytis Maskeliūnas & Robertas Damaševičius, 2018. "Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam," Sustainability, MDPI, vol. 10(1), pages 1-14, January.
    23. Guojie Xie & Lijuan Huang & Chrysostomos Apostolidis & Zuqing Huang & Weiwei Cai & Guokai Li, 2021. "Assessing Consumer Preference for Overpackaging Solutions in E-Commerce," IJERPH, MDPI, vol. 18(15), pages 1-21, July.
    24. Fu Jia & Yan Jiang, 2018. "Sustainable Global Sourcing: A Systematic Literature Review and Bibliometric Analysis," Sustainability, MDPI, vol. 10(3), pages 1-26, February.
    25. Pejman Ebrahimi & Datis Khajeheian & Maria Fekete-Farkas, 2021. "A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude," IJERPH, MDPI, vol. 18(24), pages 1-21, December.
    26. Xu, Xun & Zeng, Shuo & He, Yuanjie, 2017. "The influence of e-services on customer online purchasing behavior toward remanufactured products," International Journal of Production Economics, Elsevier, vol. 187(C), pages 113-125.
    27. Cobo, M.J. & López-Herrera, A.G. & Herrera-Viedma, E. & Herrera, F., 2011. "An approach for detecting, quantifying, and visualizing the evolution of a research field: A practical application to the Fuzzy Sets Theory field," Journal of Informetrics, Elsevier, vol. 5(1), pages 146-166.
    28. Kondo, Fumiyo N. & Okubo, Taishi, 2022. "Understanding multi-channel consumer behavior: A comparison between segmentations of multi-channel purchases by product category and overall products," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yugang He, 2024. "E-commerce and foreign direct investment: pioneering a new era of trade strategies," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    2. Bożena Gajdzik & Kamila Bartuś & Magdalena Jaciow & Radosław Wolniak & Robert Wolny & Wiesław Wes Grebski, 2024. "Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years," Sustainability, MDPI, vol. 16(11), pages 1-29, May.
    3. Patrick Klein & Bastian Popp, 2022. "Last-Mile Delivery Methods in E-Commerce: Does Perceived Sustainability Matter for Consumer Acceptance and Usage?," Sustainability, MDPI, vol. 14(24), pages 1-27, December.
    4. Lei Chen & Sheema Matloob & Yang Sunlei & Sikandar Ali Qalati & Ali Raza & Mónica Lorena Sánchez Limón, 2023. "A Moderated–Mediated Model for Eco-Conscious Consumer Behavior," Sustainability, MDPI, vol. 15(2), pages 1-20, January.
    5. Chukiat Siriwong & Siwarit Pongsakornrungsilp & Pimlapas Pongsakornrungsilp & Vikas Kumar, 2024. "Mapping the Terrain of Open Innovation in Consumer Research: Insights and Directions from Bibliometrics," Sustainability, MDPI, vol. 16(15), pages 1-22, July.
    6. Khalid Aljohani, 2024. "The Role of Last-Mile Delivery Quality and Satisfaction in Online Retail Experience: An Empirical Analysis," Sustainability, MDPI, vol. 16(11), pages 1-23, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Floriana Fusco & Marta Marsilio & Chiara Guglielmetti, 2018. "La co-production in sanit?: un?analisi bibliometrica," MECOSAN, FrancoAngeli Editore, vol. 2018(108), pages 35-54.
    2. Khare, Apoorv & Jain, Rajesh, 2022. "Mapping the conceptual and intellectual structure of the consumer vulnerability field: A bibliometric analysis," Journal of Business Research, Elsevier, vol. 150(C), pages 567-584.
    3. Deepa Sharma & Suman Chakraborty & Ashwath Ananda Rao & Lumen Shawn Lobo, 2023. "The Relationship of Corporate Social Responsibility and Firm Performance: A Bibliometric Overview," SAGE Open, , vol. 13(1), pages 21582440231, March.
    4. Hugo Palácios & Helena de Almeida & Maria José Sousa, 2021. "A Bibliometric Analysis of Service Climate as a Sustainable Competitive Advantage in Hospitality," Sustainability, MDPI, vol. 13(21), pages 1-27, November.
    5. Paul Handro & Bogdan Dima, 2024. "Analyzing Financial Markets Efficiency: Insights from a Bibliometric and Content Review," Journal of Financial Studies, Institute of Financial Studies, vol. 16(9), pages 119-175, May.
    6. Saymon Ricardo Oliveira Sousa & Wesley Vieira Silva & Claudimar Pereira Veiga & Roselaine Ruviaro Zanini, 2020. "Theoretical background of innovation in services in small and medium-sized enterprises: literature mapping," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-26, December.
    7. Homero Rodríguez-Insuasti & Néstor Montalván-Burbano & Otto Suárez-Rodríguez & Marcela Yonfá-Medranda & Katherine Parrales-Guerrero, 2022. "Creative Economy: A Worldwide Research in Business, Management and Accounting," Sustainability, MDPI, vol. 14(23), pages 1-27, November.
    8. Mohammed Muneerali Thottoli & Md. Aminul Islam & Farid Ahammad Sobhani & Shafiqur Rahman & Md. Sharif Hassan, 2022. "Auditing and Sustainability Accounting: A Global Examination Using the Scopus Database," Sustainability, MDPI, vol. 14(23), pages 1-14, December.
    9. Oussama Tounekti & Antonio Ruiz-Martínez & Antonio F. Skarmeta Gomez, 2022. "Research in Electronic and Mobile Payment Systems: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(13), pages 1-24, June.
    10. Massimo Aria & Michelangelo Misuraca & Maria Spano, 2020. "Mapping the Evolution of Social Research and Data Science on 30 Years of Social Indicators Research," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 149(3), pages 803-831, June.
    11. Yao, Ye & Du, Huibin & Zou, Hongyang & Zhou, Peng & Antunes, Carlos Henggeler & Neumann, Anne & Yeh, Sonia, 2023. "Fifty years of Energy Policy: A bibliometric overview," Energy Policy, Elsevier, vol. 183(C).
    12. Silvia Blasi & Silvia Rita Sedita, 2019. "Mapping the emergence of a new research field: an exploration of the intellectual structure of the B Corp research," "Marco Fanno" Working Papers 0236, Dipartimento di Scienze Economiche "Marco Fanno".
    13. Merediz-Solà, Ignasi & Bariviera, Aurelio F., 2019. "A bibliometric analysis of bitcoin scientific production," Research in International Business and Finance, Elsevier, vol. 50(C), pages 294-305.
    14. Nguyen, Minh-Hoang & Huyen, Nguyen Thanh Thanh & Pham, Thanh-Hang & Yen, Nguyen Thi Quynh & Vuong, Quan-Hoang, 2020. "On the 50-year research landscape of entrepreneurial finance: A sign of Western ideological homogeneity?," OSF Preprints qf62s, Center for Open Science.
    15. Mara Bergamaschi & Cristina Bettinelli & Elena Lissana & Pasquale Massimo Picone, 2021. "Past, ongoing, and future debate on the interplay between internationalization and digitalization," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 983-1032, December.
    16. Kaushik, Vineet & Tewari, Shobha & Sahasranamam, Sreevas & Hota, Pradeep Kumar, 2023. "Towards a precise understanding of social entrepreneurship: An integrated bibliometric–machine learning based review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    17. Syed Asif Raza & Rafi Ashrafi & Ali Akgunduz, 2020. "A bibliometric analysis of revenue management in airline industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(6), pages 436-465, December.
    18. Alessandro Cirillo & Donata Mussolino & Sara Saggese & Fabrizia Sarto, 2018. "Looking at the IPO from the “top floor”: a literature review," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 22(3), pages 661-688, September.
    19. Camilla Salvatore, 2023. "Inference with non-probability samples and survey data integration: a science mapping study," METRON, Springer;Sapienza Università di Roma, vol. 81(1), pages 83-107, April.
    20. Arghavan Akbarieh & Laddu Bhagya Jayasinghe & Danièle Waldmann & Felix Norman Teferle, 2020. "BIM-Based End-of-Lifecycle Decision Making and Digital Deconstruction: Literature Review," Sustainability, MDPI, vol. 12(7), pages 1-29, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9455-:d:878220. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.