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Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure

Author

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  • Paulo Rita

    (NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal)

  • Ricardo F. Ramos

    (Instituto Politécnico de Coimbra, ESTGOH, Rua General Santos Costa, 3400-124 Oliveira do Hospital, Portugal
    Instituto Universitário de Lisboa, ISTAR-IUL, Av. Forças Armadas, 1649-026 Lisboa, Portugal
    Centro de Investigação em Ciências Económicas e Empresariais (CICEE), Universidade Autónoma de Lisboa, Rua de Santa Marta, Palácio dos Condes do Redondo 56, 1169-023 Lisboa, Portugal)

Abstract

Consumers are conscious of increasing online purchases and demand sustainable consumption friendly actions. Although there is increasing interest in this topic, the research status, development, and structure of consumer behavior and sustainability in e-commerce research is scarce. This study aims to analyze the intellectual, conceptual, and social knowledge of consumer behavior and sustainability in e-commerce research to generate new understandings. Data from 104 articles were collected from the Scopus database, and a bibliometric analysis was conducted. Results revealed a close relationship between the topic and city logistics, big data analysis, customer engagement, circular economy, online services, and omnichannel retail, showing the different research approaches and the transversal themes related to the topic. This study contributes to the sustainability academic research by identifying trends and suggesting future research topics.

Suggested Citation

  • Paulo Rita & Ricardo F. Ramos, 2022. "Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure," Sustainability, MDPI, vol. 14(15), pages 1-20, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9455-:d:878220
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    References listed on IDEAS

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    4. Bożena Gajdzik & Kamila Bartuś & Magdalena Jaciow & Radosław Wolniak & Robert Wolny & Wiesław Wes Grebski, 2024. "Evolution of Polish E-Consumers’ Environmental Awareness and Purchasing Behavior over Ten Years," Sustainability, MDPI, vol. 16(11), pages 1-29, May.
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    6. Lei Chen & Sheema Matloob & Yang Sunlei & Sikandar Ali Qalati & Ali Raza & Mónica Lorena Sánchez Limón, 2023. "A Moderated–Mediated Model for Eco-Conscious Consumer Behavior," Sustainability, MDPI, vol. 15(2), pages 1-20, January.

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