The Market Disruption Path of Green-Oriented Trajectory-Transformed Technology Innovation: A Study of Consumer Lifestyles during the “Chasm” in China’s Electric Vehicle Market
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- Shehawy, Yasser Moustafa & Ali Khan, Syed Md Faisal, 2024. "Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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Keywords
GTTT; electric vehicles; fashion consciousness; leadership consciousness; environmental consciousness; price consciousness; interpersonal influence; purchase intention; market disruption;All these keywords.
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