When are influentials equally influenceable? The strength of strong ties in new product adoption
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DOI: 10.1016/j.jbusres.2017.09.013
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- Wang, Nan & Xie, Wenxuan & Ali, Ahsan & Brem, Alexander & Wang, Shouyang, 2022. "How do individual characteristics and social capital shape users’ continuance intentions of smart wearable products?," Technology in Society, Elsevier, vol. 68(C).
- Jie Gu & Yunjie Xu, 2022. "Battle of positioning: exploring the role of bridges in competitive diffusion," Journal of Computational Social Science, Springer, vol. 5(1), pages 319-350, May.
- Hailin Xiao & Xiaocai Zhang, 2022. "The Market Disruption Path of Green-Oriented Trajectory-Transformed Technology Innovation: A Study of Consumer Lifestyles during the “Chasm” in China’s Electric Vehicle Market," Sustainability, MDPI, vol. 14(14), pages 1-27, July.
- Bu, Yi & Parkinson, Joy & Thaichon, Park, 2022. "Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
- Romero-RodrÃguez, Margarita E. & RodrÃguez-Donate, M. Carolina & Hernández-GarcÃa, M. Carmen & RodrÃguez-Brito, M. Gracia, 2020. "Influence of opinion leadership identification criteria: The purchase of smartphones," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
- Casaló, Luis V. & Flavián, Carlos & Ibáñez-Sánchez, Sergio, 2020. "Influencers on Instagram: Antecedents and consequences of opinion leadership," Journal of Business Research, Elsevier, vol. 117(C), pages 510-519.
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Keywords
New product adoption; Opinion leadership; Social influence; Social networks; Tie strength;All these keywords.
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