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Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region

Author

Listed:
  • Parul Asati

    (Amity University, Madhya Pradesh, India)

  • Sandeep Raghuwanshi

    (Amity University, Madhya Pradesh, India)

  • Anil Vashisht

    (Amity Business School, Amity University Madhya Pradesh, India)

  • Deepa Muley

    (Orchids The International School, Mangalia, Indore, India)

  • Vikas Kumar Khare

    (Amity University, Madhya Pradesh, India)

Abstract

Electric vehicles (EVs) are quickly becoming a viable alternative to vehicles powered by fossil fuels such as gasoline, diesel, and compressed natural gas (CNG), which has prompted customers to think about these vehicles as a means to alleviate the increasing environmental problems brought about by fuel depletion and greenhouse gas (GHG) emissions. The point of this article is to explore potential elements that effect consumers' intentions to adopt electric vehicles. To accomplish this, the author conducted in-depth interviews with a wide range of stakeholders, including suppliers, academics and consultants, BEV owners, prospective consumers, and government officials. A study is carried out in Madhya Pradesh with the aim of determining the elements that influence the decision to purchase electric automobiles. An innovation diffusion theory–based questionnaire was developed to elucidate both the consumer’s perspective and the factors impacting the widespread adoption of electric vehicles. Before purchasing an electric vehicle, consumers should weigh the advantages and disadvantages listed via multiple response analysis. The study's findings will shed light on customer preferences, which in turn will assist policymakers in India in developing policies that encourage the purchase and usage of electric vehicles.

Suggested Citation

  • Parul Asati & Sandeep Raghuwanshi & Anil Vashisht & Deepa Muley & Vikas Kumar Khare, 2024. "Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 151-157, September.
  • Handle: RePEc:eco:journ3:2024-05-16
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    More about this item

    Keywords

    Electric Vehicle Adoption; Sustainability; Green Energy; Purchase Intention;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling
    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources

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