Factors that Impact Farmers’ Organic Conversion Decisions

This article helps to answer the question of how the diffusion of organic farming could be accelerated by analyzing farmers’ decisions. Given the fragmentation of the research findings, the determinants of farmers’ organic conversion decisions were integrated into a framework that enables a holistic approach to be adopted in research and policy scheduling. The most important factors of the external farm environment are the organic product demand, product price, access to markets, available technologies, education, knowledge transfer, peer networks, society’s attitudes, and subsidy provision. The most important farm characteristics are the farm’s location, farm size, enterprise, expected costs, profits, knowledge, information and communication technology use, farmers’ age, education, gender, off-farm activities, attitudes, and beliefs regarding organic farming and willingness to preserve the environment. Of particular importance are farmers’ satisfaction with economic incentives, the perception of technical problems, and the certification process. Such comprehensive information enables public authorities to bring about changes in the most important factors that effectively accelerate organic conversion decisions and to assess policy implementation. The market participants are facilitated to implement eco-strategies by encouraging farmers to decide to convert. Future research should broaden the sets of factors that are explored, taking into consideration the interactions and time-dependent changes that exist.