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Diamond Model of Green Commitment and Low-Carbon Travel Motivation, Constraint, and Intention

Author

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  • An-Jin Shie

    (College of Business Administration, Huaqiao University, Quanzhou 362021, China
    School of Economics and Management, Huaiyin Normal University, Huai’an 223309, China
    International College, Krirk University, Bangkok 10220, Thailand
    School of Big Data, Fuzhou University of International Studies and Trade, Fuzhou 350200, China)

  • You-Yu Dai

    (International Business School, Shandong Jiaotong University, Weihai 264209, China
    These authors contributed equally to this work.)

  • Ming-Xing Shen

    (International College, Krirk University, Bangkok 10220, Thailand)

  • Li Tian

    (International Business School, Shandong Jiaotong University, Weihai 264209, China
    School of Economics and Management, Harbin University of Science and Technology, Harbin 150080, China)

  • Ming Yang

    (International College, Krirk University, Bangkok 10220, Thailand)

  • Wen-Wei Luo

    (School of Marxism, Huaqiao University, Quanzhou 362021, China)

  • Yenchun Jim Wu

    (Graduate Institute of Global Business and Strategy, National Taiwan Normal University, Taipei 106, Taiwan)

  • Zhao-Hui Su

    (College of Business Administration, Huaqiao University, Quanzhou 362021, China)

Abstract

Although consumers generally accept and care about environmental issues, consumers have not adjusted their behavior accordingly. Based on the diamond model theory, this study proposes and tests the direct impact of personal green commitments on low-carbon travel motivation and constraint, and the possibility of subsequent low-carbon travel intention. According to the results of 358 valid questionnaire surveys, this study shows that green commitments positively affect the low-carbon travel motivation and intention, while negatively affecting the low-carbon travel constraint. The low-carbon travel motivation has some mediating effects. The research results can be used as a reference by relevant managers of the tourism industry to make changes in the content of travel services that are more suitable for specific populations.

Suggested Citation

  • An-Jin Shie & You-Yu Dai & Ming-Xing Shen & Li Tian & Ming Yang & Wen-Wei Luo & Yenchun Jim Wu & Zhao-Hui Su, 2022. "Diamond Model of Green Commitment and Low-Carbon Travel Motivation, Constraint, and Intention," IJERPH, MDPI, vol. 19(14), pages 1-21, July.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:14:p:8454-:d:859924
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    References listed on IDEAS

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    Cited by:

    1. Xin Dai & Tianshan Ma & Enyi Zhou, 2023. "New Energy Commuting Optimization under Low-Carbon Orientation: A Case Study of Xi’an Metropolitan Area," Energies, MDPI, vol. 16(23), pages 1-17, December.

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