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Evaluating Conscious Consumption: A Discussion of a Survey Development Process

Author

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  • Madhavi Venkatesan

    (Department of Economics, Northeastern University, Boston, MA 02115, USA)

  • Fenner Dreyfuss-Wells

    (Department of Economics, Northeastern University, Boston, MA 02115, USA)

  • Anjali Nair

    (Department of Economics, Northeastern University, Boston, MA 02115, USA)

  • Astrid Pedersen

    (Department of Economics, Northeastern University, Boston, MA 02115, USA)

  • Vishnu Prasad

    (Department of Economics, Northeastern University, Boston, MA 02115, USA)

Abstract

This paper is the outcome of a course project for Economics of Sustainability (Northeastern University, Boston, Massachusetts). Facilitated and under the direction of the instructor, course participants designed a survey instrument where questions and responses were developed to be indicators of behavioral bias related to the environment. The consumer good targeted in the survey was convenience-based coffee consumption, and convenience was defined by the use of single-use disposable coffee cups. The discussion highlights the survey development process including literature review-based expectations specific to each question. The paper concludes with next steps, which involve the administration of the instrument and evaluation of the survey results.

Suggested Citation

  • Madhavi Venkatesan & Fenner Dreyfuss-Wells & Anjali Nair & Astrid Pedersen & Vishnu Prasad, 2021. "Evaluating Conscious Consumption: A Discussion of a Survey Development Process," Sustainability, MDPI, vol. 13(6), pages 1-19, March.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:6:p:3339-:d:519399
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    References listed on IDEAS

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