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Mobile Augmented Reality Heritage Applications: Meeting the Needs of Heritage Tourists

Author

Listed:
  • Celine Zhao Ying Yin

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau, China)

  • Timothy Jung

    (Creative AR & VR Hub, Faculty of Business and Law, Manchester Metropolitan University, Manchester M15 6BH, UK
    School of Management, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul 02447, South Korea)

  • M. Claudia tom Dieck

    (Department of Operations, Technology, Events and Hospitality Management, Manchester Metropolitan University, Manchester M15 6BG, UK)

  • Maria Younghee Lee

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau, China)

Abstract

As competition intensifies, value co-creation with tourists is essential for successful implementation of mobile augmented reality (AR) heritage applications. This study therefore aims to identify heritage tourists’ needs and involvement when developing mobile AR heritage applications using a grounded theory approach. Since AR applications are still in their infancy in the tourism industry the grounded theory approach was employed. Fifty in-depth interviews were conducted in Macau’s World Heritage Sites. The interview transcripts were analyzed by the open coding method with the NVivo software, the process of axial coding and the selective coding method. This study generated new requirements for mobile AR heritage applications that reflect the needs of the Asian tourist market, which are different from those of the European tourist market. The characteristic of tourist empowerment and the association between co-creation and tourism were also identified. This study contributes to provide a theoretical framework for designing mobile AR heritage applications and has implications for mobile AR application developers and tourism practitioners.

Suggested Citation

  • Celine Zhao Ying Yin & Timothy Jung & M. Claudia tom Dieck & Maria Younghee Lee, 2021. "Mobile Augmented Reality Heritage Applications: Meeting the Needs of Heritage Tourists," Sustainability, MDPI, vol. 13(5), pages 1-18, February.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:5:p:2523-:d:506333
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    References listed on IDEAS

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    Cited by:

    1. Chunyu Jiang & Seuk Wai Phoong, 2023. "A ten-year review analysis of the impact of digitization on tourism development (2012–2022)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
    2. Singh, Pratibha & Sharma, Mahak & Daim, Tugrul, 2024. "Envisaging AR travel revolution for visiting heritage sites: A mixed-method approach," Technology in Society, Elsevier, vol. 76(C).
    3. Xinlu Wen & Marios Sotiriadis & Shiwei Shen, 2023. "Determining the Key Drivers for the Acceptance and Usage of AR and VR in Cultural Heritage Monuments," Sustainability, MDPI, vol. 15(5), pages 1-24, February.
    4. Ahmad Ghandour & Aliya Kintonova & Natalya Demidchik & Elena Sverdlikova, 2021. "Solving Tourism Management Challenges by Means of Mobile Augmented Reality Applications," International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), IGI Global, vol. 16(6), pages 1-16, November.
    5. Tsung-Hung Lee & Fen-Hauh Jan, 2022. "Development and Validation of the Smart Tourism Experience Scale," Sustainability, MDPI, vol. 14(24), pages 1-16, December.

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