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Solving Tourism Management Challenges by Means of Mobile Augmented Reality Applications

Author

Listed:
  • Ahmad Ghandour

    (Al Ain University, UAE)

  • Aliya Kintonova

    (L.N. Gumilyov Eurasian National University, Kazakhstan)

  • Natalya Demidchik

    (L.N. Gumilyov Eurasian National University, Kazakhstan)

  • Elena Sverdlikova

    (Lomonosov Moscow State University, Russia)

Abstract

The purpose of the present article was to examine the use of mobile augmented reality technologies in the process of planning and organizing tourist activities. The analysis of the attitude of TUI Showroom’s clients and managers of Russian travel agencies to the application of immersive technologies in travel consulting unveiled several possibilities for the practical use of mobile augmented reality applications in the travel business. The study concludes with the opinion that stimulation of the client's interest in the historical and cultural context of the tour by providing additional argumentation and high-quality information on the marketing proposal in a new, unusual manner forms the cultural, epistemic, and educational values of augmented reality, necessary in sales, personnel training and interaction with business partners.

Suggested Citation

  • Ahmad Ghandour & Aliya Kintonova & Natalya Demidchik & Elena Sverdlikova, 2021. "Solving Tourism Management Challenges by Means of Mobile Augmented Reality Applications," International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), IGI Global, vol. 16(6), pages 1-16, November.
    • Handle: RePEc:igg:jwltt0:v:16:y:2021:i:6:p:1-16
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJWLTT.293280
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    References listed on IDEAS

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    1. Celine Zhao Ying Yin & Timothy Jung & M. Claudia tom Dieck & Maria Younghee Lee, 2021. "Mobile Augmented Reality Heritage Applications: Meeting the Needs of Heritage Tourists," Sustainability, MDPI, vol. 13(5), pages 1-18, February.
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    Cited by:

    1. Sergei Smirnov & Svetlana Dmitrichenkova & Elena Dolzhich & Gulnaz Murzagalina, 2023. "Entrepreneurial Competence Development Program: Implementing Efficiency through Knowledge Sharing," Administrative Sciences, MDPI, vol. 13(6), pages 1-19, June.

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