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Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity

Author

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  • Tianning Lan

    (Department of Tourism Management, Shenzhen Tourism College, Jinan University, Shenzhen 518053, China)

  • Zhiyue Zheng

    (Department of Tourism Management, Shenzhen Tourism College, Jinan University, Shenzhen 518053, China)

  • Di Tian

    (Department of Tourism Management, Shenzhen Tourism College, Jinan University, Shenzhen 518053, China)

  • Rui Zhang

    (Department of Tourism Management, Shenzhen Tourism College, Jinan University, Shenzhen 518053, China)

  • Rob Law

    (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong)

  • Mu Zhang

    (Department of Tourism Management, Shenzhen Tourism College, Jinan University, Shenzhen 518053, China)

Abstract

The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.

Suggested Citation

  • Tianning Lan & Zhiyue Zheng & Di Tian & Rui Zhang & Rob Law & Mu Zhang, 2021. "Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity," Sustainability, MDPI, vol. 13(3), pages 1-20, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:3:p:1369-:d:488731
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    Cited by:

    1. Yabing Xu & John Rollo & Yolanda Esteban & Hui Tong & Xin Yin, 2021. "Developing a Comprehensive Assessment Model of Social Value with Respect to Heritage Value for Sustainable Heritage Management," Sustainability, MDPI, vol. 13(23), pages 1-22, December.
    2. Jiayin Zhang & Min Wang & Yinbin Lin, 2024. "Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 119-129, June.
    3. Yuqian Wei & Hengyu Liu & Keun-Soo Park, 2021. "Examining the Structural Relationships among Heritage Proximity, Perceived Impacts, Attitude and Residents’ Support in Intangible Cultural Heritage Tourism," Sustainability, MDPI, vol. 13(15), pages 1-14, July.

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