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The Influence of Hotel Employees’ Perception of CSR on Organizational Commitment: The Moderating Role of Job Level

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  • Kum-Sik Oh

    (Division of Global & Interdisciplinary Studies, Pukyong National University, Busan 48513, Korea)

  • Juyeon Rachel Han

    (Department of Hotel Management, Cheju Halla University, Jeju 63092, Korea)

  • So Ra Park

    (Department of Tourism Management, Cheju Halla University, Jeju 63092, Korea)

Abstract

This study attempts to investigate the relationships among Korean hotel employees’ perception of Corporate Social Responsibility (CSR), their intrinsic motivations, and their organizational commitment (OC). The mediating effect of intrinsic motivation on the relationship between employees’ perception of customer- and employee-related CSR and OC is explored, and the moderating role of job level on the relationship between CSR perceptions and intrinsic motivation is tested. The data were collected via online survey, and the Hayes’ Process macro was used as an analysis tool. We found that (1) both types of CSR perceptions are important in creating intrinsic motivation and OC, (2) intrinsic motivation enhances OC, and (3) job level moderates the link between employee CSR perceptions and intrinsic motivation positively. Interestingly, we found that when customer-related CSR or employee-related CSR is high, the level of intrinsic motivation will significantly differ between managerial and non-managerial employees. This study’s results will contribute to the current literature on CSR, and will aid human resources departments that are considering CSR practices as a means to enhancing employee intrinsic motivation and OC.

Suggested Citation

  • Kum-Sik Oh & Juyeon Rachel Han & So Ra Park, 2021. "The Influence of Hotel Employees’ Perception of CSR on Organizational Commitment: The Moderating Role of Job Level," Sustainability, MDPI, vol. 13(22), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12625-:d:679751
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    Cited by:

    1. Hongqing He & Yameng Zhang & Yaqi Ding, 2022. "When Does CSR Fail to Incentive Employees’ Affective Organizational Commitment? Exploring the Moderating Effects Based on the C-S-R Concerns Model," Sustainability, MDPI, vol. 14(13), pages 1-20, July.
    2. Antony King Fung Wong & Seongseop (Sam) Kim, 2023. "Corporate Social Responsibility (CSR) and Internal Consequences: The Moderating Role of Employees’ Position Levels," SAGE Open, , vol. 13(1), pages 21582440231, February.
    3. So Ra Park & Sung Tae Kim & Hong-Hee Lee, 2022. "Green Supply Chain Management Efforts of First-Tier Suppliers on Economic and Business Performances in the Electronics Industry," Sustainability, MDPI, vol. 14(3), pages 1-23, February.
    4. Carla Freire & Joana Gonçalves & Maria Rita Carvalho, 2022. "Corporate Social Responsibility: The Impact of Employees’ Perceptions on Organizational Citizenship Behavior through Organizational Identification," Administrative Sciences, MDPI, vol. 12(3), pages 1-18, September.

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