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Corporate Social Responsibility: The Impact of Employees’ Perceptions on Organizational Citizenship Behavior through Organizational Identification

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  • Carla Freire

    (School of Economics and Management, University of Minho, 4710-057 Braga, Portugal)

  • Joana Gonçalves

    (School of Economics and Management, University of Minho, 4710-057 Braga, Portugal)

  • Maria Rita Carvalho

    (School of Economics and Management, University of Minho, 4710-057 Braga, Portugal)

Abstract

The impact of the employees’ perceptions of CSR activities on the employee-organization relationship has been little explored in the literature. This study aims to analyze the impact of corporate social responsibility (CSR) perceptions (Environment-related CSR; Employee-related CSR, Customer-related CSR) on organizational citizenship behavior through the mediating role of the organizational identification of employees in the hotel sector. A questionnaire was applied to a sample of 214 frontline employees who work in four- and five-star hotels. Using Model 4 of the PROCESS macro, a mediation model was designed to test the hypotheses. The results indicate that there is a mediation model that uses the effect of organizational identification in the relationship between perceptions of CSR and organizational citizenship behavior. This study concludes that an increase in identification with the organization based on environmental-related activities, employee-related activities, or customer-related activities impact on OCB. The results of this study represent contributions to the literature in the CSR field, as well as to the case of human resources managers who wish to enhance organizational citizenship behavior and identification among hotel staff.

Suggested Citation

  • Carla Freire & Joana Gonçalves & Maria Rita Carvalho, 2022. "Corporate Social Responsibility: The Impact of Employees’ Perceptions on Organizational Citizenship Behavior through Organizational Identification," Administrative Sciences, MDPI, vol. 12(3), pages 1-18, September.
    • Handle: RePEc:gam:jadmsc:v:12:y:2022:i:3:p:120-:d:918923
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    References listed on IDEAS

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    1. Jonathan Doh & Stephen Stumpf & Walter Tymon, 2011. "Responsible Leadership Helps Retain Talent in India," Journal of Business Ethics, Springer, vol. 98(1), pages 85-100, January.
    2. Kum-Sik Oh & Juyeon Rachel Han & So Ra Park, 2021. "The Influence of Hotel Employees’ Perception of CSR on Organizational Commitment: The Moderating Role of Job Level," Sustainability, MDPI, vol. 13(22), pages 1-16, November.
    3. Kim, Jaehoon & Kim, Sangsin, 2015. "2012년 국회법 개정의 효과 연구 [A Study on the Effect of the 2012 National Assembly Act Amendment]," KDI Research Monographs, Korea Development Institute (KDI), volume 127, number v:2015-03(k):y:2015:p:1-1.
    4. Baker, Thomas L. & Hunt, Tammy G. & Andrews, Martha C., 2006. "Promoting ethical behavior and organizational citizenship behaviors: The influence of corporate ethical values," Journal of Business Research, Elsevier, vol. 59(7), pages 849-857, July.
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