Marketing Clues on the Label Raise the Purchase Intention of Genetically Modified Food
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- Hwanseok Seo & Jaehyun Hwang, 2022. "Analysis of Decisive Elements in the Purchase of Alternative Foods Using Bivariate Probit Model," Sustainability, MDPI, vol. 14(7), pages 1-12, March.
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Keywords
GMFs; heuristic vs. systematic information processing; purchase intention; ambivalent attitude; information attributes; marketing cues;All these keywords.
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