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From Blockbuster to Neighbourhood Buster: The Effect of Films on Barcelona

Author

Listed:
  • Eva Martin-Fuentes

    (Department of Business Administration, University of Lleida, 25001 Lleida, Spain)

  • Jorge Nieto Ferrando

    (Department of Catalan Philology and Communication, University of Lleida, 25003 Lleida, Spain)

  • Estela Marine-Roig

    (Department of Business Administration, University of Lleida, 25001 Lleida, Spain)

  • Berta Ferrer-Rosell

    (Department of Business Administration, University of Lleida, 25001 Lleida, Spain)

Abstract

In recent years, cities such as Venice, Dubrovnik, Paris and Barcelona have experienced an exponential increase in visitor numbers leading to episodes of tourismphobia by anti-tourism movements, or even the decline of the destination. Among other solutions, some destinations see film-induced tourism as a possible way of diversifying tourism supply and demand. Through the analysis of the locations of six thematic film routes in Barcelona compared to the same locations on the largest online travel review platform, TripAdvisor, it is concluded that, far from spreading out tourist flows, fiction-induced tourism in Barcelona has concentrated tourism at the main attractions of the city. Only a few exceptions of films with minor audiences lead tourists off the beaten track. Overall, this paper provides a set of recommendations, strategies and challenges for destination managers to help alleviate overtourism and to offer more sustainable tourism away from spots that attract mass tourism.

Suggested Citation

  • Eva Martin-Fuentes & Jorge Nieto Ferrando & Estela Marine-Roig & Berta Ferrer-Rosell, 2020. "From Blockbuster to Neighbourhood Buster: The Effect of Films on Barcelona," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:6:p:2290-:d:332712
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    References listed on IDEAS

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    Cited by:

    1. Giulia Contu & Sara Pau, 2022. "The impact of TV series on tourism performance: the case of Game of Thrones," Empirical Economics, Springer, vol. 63(6), pages 3313-3341, December.
    2. Maria C. Puche-Ruiz & Agustín Gámir, 2023. "Audiovisual Fiction and World Heritage Sites in Medium-Sized Spanish Cities: The Alhambra of Granada and the Royal Alcazar of Seville (1905–2023)," Sustainability, MDPI, vol. 15(9), pages 1-35, April.
    3. Christine Lundberg & Kristina N. Lindström, 2020. "Sustainable Management of Popular Culture Tourism Destinations: A Critical Evaluation of the Twilight Saga Servicescapes," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    4. Estela Marine-Roig, 2021. "Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts," Tourism and Hospitality, MDPI, vol. 2(1), pages 1-17, January.

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