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The Borat Effect: Film-Induced Tourism Gone Wrong

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  • Stephen Pratt

    (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong)

Abstract

This research estimates the economic impact of an increase in tourism to Kazakhstan as a result of the film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan , released in 2006. The film, controversial for its shock value, portrayed Kazakhstan in a negative light, yet raised awareness of the country as a tourist destination. Despite the negative depiction of Kazakhstan, international tourist expenditure increased by 6.4%. However, the increase in tourism was estimated to have an overall adverse effect on the economy. This adverse effect on the rest of the economy overshadowed the positive benefits of tourism.

Suggested Citation

  • Stephen Pratt, 2015. "The Borat Effect: Film-Induced Tourism Gone Wrong," Tourism Economics, , vol. 21(5), pages 977-993, October.
    • Handle: RePEc:sae:toueco:v:21:y:2015:i:5:p:977-993
    DOI: 10.5367/te.2014.0394
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    References listed on IDEAS

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    1. World Bank, 2012. "World Development Indicators 2012," World Bank Publications - Books, The World Bank Group, number 6014.
    2. Clemente Polo Andrés & Elisabeth Valle Valle, 2007. "An Assessment of the Weight of Tourism in the Balearic Islands," CRE Working Papers (Documents de treball del CRE) 2007/04, Centre de Recerca Econòmica (UIB ·"Sa Nostra"), revised Jan 2007.
    3. Riaan Rossouw & Melville Saayman, 2011. "Assimilation of Tourism Satellite Accounts and Applied General Equilibrium Models to Inform Tourism Policy Analysis," Tourism Economics, , vol. 17(4), pages 753-783, August.
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    Cited by:

    1. Li, ShiNa & Li, Hengyun & Song, Haiyan & Lundberg, Christine & Shen, Shujie, 2017. "The economic impact of on-screen tourism: The case of The Lord of the Rings and the Hobbit," Tourism Management, Elsevier, vol. 60(C), pages 177-187.
    2. Schallenberg-Rodriguez, J. & Inchausti-Sintes, F., 2021. "Socio-economic impact of a 200 MW floating wind farm in Gran Canaria," Renewable and Sustainable Energy Reviews, Elsevier, vol. 148(C).
    3. Eva Martin-Fuentes & Jorge Nieto Ferrando & Estela Marine-Roig & Berta Ferrer-Rosell, 2020. "From Blockbuster to Neighbourhood Buster: The Effect of Films on Barcelona," Sustainability, MDPI, vol. 12(6), pages 1-16, March.
    4. Yong Liu & Wei Lee Chin & Florin Nechita & Adina Nicoleta Candrea, 2020. "Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia," Sustainability, MDPI, vol. 12(23), pages 1-28, November.
    5. Federico Inchausti-Sintes, 2020. "A tourism growth model," Tourism Economics, , vol. 26(5), pages 746-763, August.
    6. Rui Yao & Jian Yang, 2024. "Exploring the appeal of villainous characters in film-induced tourism: perceived charismatic leadership and justice sensitivity," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
    7. Rosiady Husaenie Sayuti, 2023. "Community Readiness in Implementing Sustainable Tourism on Small Islands: Evidence from Lombok, Indonesia," Sustainability, MDPI, vol. 15(12), pages 1-20, June.
    8. Kemal Kantarci & Murat Alper Başaran & Paşa Mustafa Özyurt, 2017. "Understanding the impact of Turkish TV series on inbound tourists," Tourism Economics, , vol. 23(3), pages 712-716, May.

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