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Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions

Author

Listed:
  • Emilio Chiodo

    (Faculty of Bioscience and Technology for Food, Agriculture and Environment, University of Teramo, Via Balzarini, 1, 64100 Teramo, Italy)

  • Luigi Giordano

    (Vocational School for Catering and Hotel “Di Poppa-Rozzi” of Teramo, Via F. Barnabei 2, 64100 Teramo, Italy)

  • Jody Tubi

    (Business analyst, Vertiv Italia, Via Leonardo da Vinci 8, 35028 Piove di Sacco (PD), Italy)

  • Rita Salvatore

    (Faculty of Bioscience and Technology for Food, Agriculture and Environment, University of Teramo, Via Balzarini, 1, 64100 Teramo, Italy)

Abstract

This paper is aimed at investigating wine companies’ perceptions and attitudes towards the role of wine routes as an actual tool to improve their tourist attractiveness and sustainable tourism on a territorial level. Through a comparative approach, some wineries from the Italian regions of Abruzzo and Tuscany have been surveyed and in-depth-interviews to key local stakeholders have been conducted. The aim of the survey is to investigate the companies’ perception about wine tourists’ characteristics and wine route management. Through a multivariate analysis, the reasons behind wineries’ satisfaction/discontent have been analyzed. The findings identify a close relation between the complexity of the services offered, the companies’ involvement in the wine routes management and their satisfaction about the results obtained. The more complex the services are, the more satisfied the companies. The comparative analysis of the strengths and weaknesses pointed out by the wineries’ keepers has allowed some general considerations about the tools to use for the improvement of wine routes management. In a broader sense, the wineries’ direct involvement both in investment and in governance appears to be key in the success of the routes as a model for local tourism development.

Suggested Citation

  • Emilio Chiodo & Luigi Giordano & Jody Tubi & Rita Salvatore, 2020. "Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9388-:d:443434
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    References listed on IDEAS

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    1. Viorica Guțan & Larisa Șavga & Constanta Laura Zugravu & Diana Bucur & Gheorghe Adrian Zugravu, 2023. "Research on Consumer Perception Regarding Wine Products and Wine Tourism in the Republic of Moldova," Agriculture, MDPI, vol. 13(3), pages 1-16, March.
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    3. Gorka Zamarreño-Aramendia & Elena Cruz-Ruiz & Elena Ruiz-Romero de la Cruz, 2021. "Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)," Economies, MDPI, vol. 9(1), pages 1-21, March.

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