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A value co-creation model for wine tourism

Author

Listed:
  • Giuseppe Festa
  • Demetris Vrontis
  • Alkis Thrassou
  • Maria V. Ciasullo

Abstract

In spite their significant wine heritage, even major wine-producing countries still lack a corresponding systemic vision. This research highlights the possible contribution of a relational perspective on the management of wine tourism systems, underlining the necessity for the development of chains, networks, constellations, flows, and service(s). Specifically, the research develops a scientific framework supportive of the relational perspective on wine tourism to aid all major stakeholders in understanding, designing, and developing a wine tourism structured system based on service-dominant logic. The research is based on a speculative analysis of relational governance in wine tourism, and develops a theoretical framework of the relational context of wine tourism. The research is further supported by a field investigation focusing on the Campania Region (Italy); and a case study that enhances the understanding of the subject and indicates the potential implications of the framework, as well as its practical and theoretical applications.

Suggested Citation

  • Giuseppe Festa & Demetris Vrontis & Alkis Thrassou & Maria V. Ciasullo, 2015. "A value co-creation model for wine tourism," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 8(3), pages 247-267.
    • Handle: RePEc:ids:ijmpra:v:8:y:2015:i:3:p:247-267
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    Citations

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    Cited by:

    1. Chiara Aleffi & Sabrina Tomasi & Concetta Ferrara & Gigliola Paviotti & Chiara Mignani & Alessio Cavicchi, 2018. "Living labs and co-creation techniques for university-business cooperation: a case study," AGRICOLTURA ISTITUZIONI MERCATI, FrancoAngeli Editore, vol. 2018(2), pages 109-131.
    2. Francioni, Barbara & Vissak, Tiia & Musso, Fabio, 2017. "Small Italian wine producers’ internationalization: The role of network relationships in the emergence of late starters," International Business Review, Elsevier, vol. 26(1), pages 12-22.
    3. Georgiou, Thoukis & Papasolomou, Ioanna & Vrontis, Demetris & Thrassou, Alkis, 2023. "Market-oriented succession effectiveness in family business – Case-based evidence from Cyprus family-owned wine business," Journal of Business Research, Elsevier, vol. 165(C).
    4. Vasco Santos & Paulo Ramos & Nuno Almeida & Enrique Santos-Pavón, 2020. "Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine Tourists," Sustainability, MDPI, vol. 12(19), pages 1-16, September.
    5. Loureiro, Sandra Maria Correia & Romero, Jaime & Bilro, Ricardo Godinho, 2020. "Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study," Journal of Business Research, Elsevier, vol. 119(C), pages 388-409.
    6. Emilio Chiodo & Luigi Giordano & Jody Tubi & Rita Salvatore, 2020. "Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions," Sustainability, MDPI, vol. 12(22), pages 1-18, November.

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