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Oleotourism: A Comparison of Three Mediterranean Countries

Author

Listed:
  • Anna D’Auria

    (Department of Economics, Management, Institutions, Monte Sant’Angelo Campus, University Federico II of Naples, Via Cintia, 26, 80126 Naples, Italy)

  • Carla Marano-Marcolini

    (Campus las Lagunillas s/n, University of Jaén, 23071 Jaén, Spain)

  • Ana Čehić

    (Department of Economics and Agricultural Development, Institute of Agriculture and Tourism, Karla Huguesa 8, 52440 Poreč, Croatia)

  • Marco Tregua

    (Department of Economics, Management, Institutions, Monte Sant’Angelo Campus, University Federico II of Naples, Via Cintia, 26, 80126 Naples, Italy)

Abstract

The recent trends in the tourism industry, as well as the attention paid by scholars, practitioners, and institutions, show the relevance of natural tourism as a lever for local development (United Nations World Tourism Organization -UNWTO-, 2005). In this scenario, the business of oleotourism, namely, a form of domestic tourism based on activities related to olive oil production, its tasting, and some connected rural experiences such as harvesting, is continuously—albeit slowly—growing in Europe and especially in the Mediterranean area. Scholars agree that oleotourism plays a key role for multiple reasons, due to its relations to local territories, firms, resources, and other forms of tourism, also favoring sustainable development. Due to the interplay with the local context, the authors plan to combine and compare the evidence from three Mediterranean countries offering examples of tourism initiatives based on olive oil, namely, Spain, Italy, and Croatia. The similarities and differences emerging from the comparison will expand the understanding of this phenomenon and lead to the highlighting of key features and choices in favoring its development in the coming years. Therefore, this research, through the analysis of both theoretical and practical evidences and data from the local contexts, aims to identify additional knowledge for scholars, managers, and policy-makers. The results of the analysis allow the authors to conclude that, although each of the three countries is in a different stage of development, they all have elements that seem to be common to this type of tourism. Finally, it is concluded that oleotourism can be characterized as a form of sustainable tourism, given the preservation of local customs and landscapes, the participation of the resident community, or the development of quality and food safety labels.

Suggested Citation

  • Anna D’Auria & Carla Marano-Marcolini & Ana Čehić & Marco Tregua, 2020. "Oleotourism: A Comparison of Three Mediterranean Countries," Sustainability, MDPI, vol. 12(21), pages 1-23, October.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:21:p:8995-:d:436938
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    References listed on IDEAS

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    1. Ana María Campón-Cerro & José Antonio Folgado-Fernández & José Manuel Hernández-Mogollón, 2017. "Rural Destination Development Based on Olive Oil Tourism: The Impact of Residents’ Community Attachment and Quality of Life on Their Support for Tourism Development," Sustainability, MDPI, vol. 9(9), pages 1-16, September.
    2. Marco Tregua & Anna D’Auria & Carla Marano-Marcolini, 2018. "Oleotourism: Local Actors for Local Tourism Development," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    3. Juan Antonio Parrilla-González & Eva María Murgado-Armenteros & Francisco José Torres-Ruiz, 2020. "Characterization of Olive Oil Tourism as a Type of Special Interest Tourism: An Analysis from the Tourist Experience Perspective," Sustainability, MDPI, vol. 12(15), pages 1-10, July.
    4. Ionica SOARE & Florina Oana VIRLANUTA & Iulian Adrian SORCARU & Ludmila Daniela MANEA & Mihaela-Carmen MUNTEAN & Rozalia NISTOR, 2019. "Territorial Cohesion and Competitiveness in Tourism Development in Romania," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 129-138.
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    9. José Manuel Hernández-Mogollón & Elide Di-Clemente & José Antonio Folgado-Fernández & Ana María Campón-Cerro Author-Email: amcampon@unex.es Author-Workplace-Name: Department of Business Management and, 2019. "Olive oil tourism: state of the art," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 25(1), pages 179-207, May.
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    1. Giulio Lazzerini & Jacopo Manzini & Stefano Lucchetti & Stefania Nin & Francesco Paolo Nicese, 2022. "Greenhouse Gas Emissions and Carbon Sequestration from Conventional and Organic Olive Tree Nurseries in Tuscany, Italy," Sustainability, MDPI, vol. 14(24), pages 1-13, December.
    2. Antonio Alberto Rodríguez Sousa & Claudia Tribaldos-Anda & Sergio A. Prats & Clarisse Brígido & José Muñoz-Rojas & Alejandro J. Rescia, 2022. "Impacts of Fertilization on Environmental Quality across a Gradient of Olive Grove Management Systems in Alentejo (Portugal)," Land, MDPI, vol. 11(12), pages 1-19, December.
    3. Dora Isabel Rodrigues Ferreira & José-Manuel Sánchez-Martín, 2022. "Shedding Light on Agritourism in Iberian Cross-Border Regions from a Lodgings Perspective," Land, MDPI, vol. 11(10), pages 1-35, October.

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