IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i18p7831-d417461.html
   My bibliography  Save this article

Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior

Author

Listed:
  • Mei-lan Jin

    (School of Business, Guilin Tourism University, Guilin 541006, China)

  • Youngjoon Choi

    (School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong)

  • Choong-Ki Lee

    (College of Hotel and Tourism Management, Kyung Hee University, Seoul 02447, Korea)

  • Muhammad Shakil Ahmad

    (Department of Management Sciences, COMSATS University Islamabad, Attock 43600, Pakistan)

Abstract

This study explores the decision-making process of tourists visiting Guilin, China as an ecotourism destination. An extended model of goal-directed behavior with the inclusion of place attachment and destination image is employed to understand tourists’ revisit intention. This study finds several substantial variables that contribute to leading the behavioral intention of tourists. Results reveal that tourist attitude, positive anticipated emotion, and perceived behavioral control positively influence desire. Tourist desire to visit a destination is an important predictor of behavioral intention, and desire plays a substantial mediating role between attitude, positive anticipated emotion, perceived behavioral control, and behavioral intention. The image of an ecotourism destination is an important antecedent of attitude, perceived behavioral control, and subjective norm. The destination image indirectly influences behavioral intention through attitude, subjective norm, and perceived behavioral control. Destination image also has a direct effect on place attachment, which in turn influences behavioral intention. Findings provide a theoretical framework of understanding tourist behavior and contribute guidelines for developing sustainable ecotourism for central and local governments.

Suggested Citation

  • Mei-lan Jin & Youngjoon Choi & Choong-Ki Lee & Muhammad Shakil Ahmad, 2020. "Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 12(18), pages 1-16, September.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7831-:d:417461
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/18/7831/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/18/7831/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Song, HakJun & You, Geun-Jun & Reisinger, Yvette & Lee, Choong-Ki & Lee, Seung-Kon, 2014. "Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior," Tourism Management, Elsevier, vol. 42(C), pages 101-113.
    2. Veasna, Sou & Wu, Wann-Yih & Huang, Chu-Hsin, 2013. "The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image," Tourism Management, Elsevier, vol. 36(C), pages 511-526.
    3. Chen, Ching-Fu & Phou, Sambath, 2013. "A closer look at destination: Image, personality, relationship and loyalty," Tourism Management, Elsevier, vol. 36(C), pages 269-278.
    4. Haywantee Ramkissoon, 2015. "Authenticity, satisfaction, and place attachment: A conceptual framework for cultural tourism in African island economies," Development Southern Africa, Taylor & Francis Journals, vol. 32(3), pages 292-302, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lisa Dang & Jan Weiss, 2021. "Evidence on the Relationship between Place Attachment and Behavioral Intentions between 2010 and 2021: A Systematic Literature Review," Sustainability, MDPI, vol. 13(23), pages 1-19, November.
    2. Asad Ur Rehman & Muhammad Shoaib & Mohsin Javed & Zuhair Abbas & Ayesha Nawal & Roman Zámečník, 2022. "Understanding Revisit Intention towards Religious Attraction of Kartarpur Temple: Moderation Analysis of Religiosity," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    3. Wasaya, Allah & Prentice, Catherine & Hsiao, Aaron, 2024. "Shaping destination marketing with norms and personality," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    4. Lei Shi & Jing-Yan Ma & Chul-Ok Ann, 2023. "Exploring the Effect of Tour Guide Cultural Interpretation on Tourists’ Loyalty in the Context of the Southern Journey by Emperor Qianlong," Sustainability, MDPI, vol. 15(15), pages 1-19, July.
    5. Sizhen Lai & Shuning Zhang & Ling Zhang & Hsien-Wei Tseng & Yan-Chyuan Shiau, 2021. "Study on the Influence of Cultural Contact and Tourism Memory on the Intention to Revisit: A Case Study of Cultural and Creative Districts," Sustainability, MDPI, vol. 13(4), pages 1-17, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sun, Minghui & Zhang, Xiaoyu & Ryan, Chris, 2015. "Perceiving tourist destination landscapes through Chinese eyes: The case of South Island, New Zealand," Tourism Management, Elsevier, vol. 46(C), pages 582-595.
    2. María Dolores Benítez-Márquez & Guillermo Bermúdez-González & Eva María Sánchez-Teba & Elena Cruz-Ruiz, 2021. "Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction," Mathematics, MDPI, vol. 9(11), pages 1-24, May.
    3. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    4. Beykan Çizel & İsmail Gökay Kırtıl & Volkan Aşkun & Edina Ajanovic & Hatice Karakaş, 2022. "Symmetric and asymmetric analysis of tourist behavioral intention's antecedents," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(6), pages 4599-4622, December.
    5. Tasci, Asli D.A., 2018. "Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands," Tourism Management, Elsevier, vol. 65(C), pages 143-159.
    6. Vikrant Kaushal & Nurmahmud Ali, 2020. "University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context," Corporate Reputation Review, Palgrave Macmillan, vol. 23(4), pages 254-266, November.
    7. Yi, Xiaoli & Fu, Xiaoxiao & Jin, Wenmin & Okumus, Fevzi, 2018. "Constructing a model of exhibition attachment: Motivation, attachment, and loyalty," Tourism Management, Elsevier, vol. 65(C), pages 224-236.
    8. Yunduk Jeong & Suk-Kyu Kim & Jae-Gu Yu, 2019. "Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations," Sustainability, MDPI, vol. 11(11), pages 1-15, May.
    9. M. Belén Prados-Peña & M. Lourdes Gutiérrez-Carrillo & Salvador Del Barrio-García, 2019. "The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation," Sustainability, MDPI, vol. 11(13), pages 1-19, June.
    10. Sanja Kovačić & Tamara Jovanović & Miroslav D. Vujičić & Alastair M. Morrison & James Kennell, 2022. "What Shapes Activity Preferences? The Role of Tourist Personality, Destination Personality and Destination Image: Evidence from Serbia," Sustainability, MDPI, vol. 14(3), pages 1-22, February.
    11. NaHyun Lee & Bong-Seok Kim, 2023. "Differences of Host Country-Destination Image Assessment for International Students According to Risk Perception in COVID-19 Tourism," SAGE Open, , vol. 13(3), pages 21582440231, July.
    12. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    13. Mohammad Rashed Hasan Polas & Ratul Kumar Saha & Mosab I. Tabash, 2022. "How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3659-3686, March.
    14. Mohamed Abdalla Elsayed Hassan & Konstantina Zerva & Silvia Aulet, 2021. "Brand Personality Traits of World Heritage Sites: Text Mining Approach," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    15. Meng, Bo & Choi, Kyuhwan, 2016. "The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 57(C), pages 397-410.
    16. Riané Dalziel, 2019. "Influence of celebrities and salespeople on female Generation Y students? attitudes towards beauty products," Proceedings of International Academic Conferences 9912337, International Institute of Social and Economic Sciences.
    17. Wenkun Zhang & Yanan Wang & Tao Zhang, 2021. "Can “Live Streaming†Really Drive Visitors to the Destination? From the Aspect of “Social Presenceâ€," SAGE Open, , vol. 11(1), pages 21582440211, March.
    18. Can, Ali Selcuk & Ekinci, Yuksel & Pino, Giovanni, 2021. "Joint brand advertising for emerging heritage sites," Annals of Tourism Research, Elsevier, vol. 91(C).
    19. Yunduk Jeong & Suk-Kyu Kim & Jae-Gu Yu, 2019. "Sustaining Sporting Destinations through Improving Tourists’ Mental and Physical Health in the Tourism Environment: The Case of Korea," IJERPH, MDPI, vol. 17(1), pages 1-14, December.
    20. Seung-Hun Shin & Sung-Byung Yang & Kichan Nam & Chulmo Koo, 2017. "Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews," Information Systems Frontiers, Springer, vol. 19(4), pages 743-752, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7831-:d:417461. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.