IDEAS home Printed from https://ideas.repec.org/a/spr/qualqt/v56y2022i6d10.1007_s11135-021-01281-w.html
   My bibliography  Save this article

Symmetric and asymmetric analysis of tourist behavioral intention's antecedents

Author

Listed:
  • Beykan Çizel

    (Akdeniz University)

  • İsmail Gökay Kırtıl

    (Akdeniz University)

  • Volkan Aşkun

    (Akdeniz University)

  • Edina Ajanovic

    (Akdeniz University)

  • Hatice Karakaş

    (Akdeniz University)

Abstract

This paper aims to test the effect of structural relations between memorable tourism experience, destination brand personality, destination place attachment and tourist satisfaction on tourist behavioral intention within a theoretical model. Two different methods were applied for research purposes. First, structural equation modeling was used to analyze linear effects and relationships. Afterwards, as part of asymmetric analysis, fsQCA was used to reveal sufficient and necessary configurations to predict tourist behavioral intention. The results indicate that tourists’ future intentions can be predicted by both symmetric and asymmetric models. Linear analysis demonstrated that memorable tourism experience has positive effects on brand personality, attachment, satisfaction and consequently on intention of tourists. Thereafter, asymmetric analysis revealed that satisfaction was necessary for intention, whereas memorable tourism experience, attachment and brand personality were sufficient for intention. While fsQCA provides a supplementary perspective to the structural model, results indicate mediating relationships and configurational variations of research variables.

Suggested Citation

  • Beykan Çizel & İsmail Gökay Kırtıl & Volkan Aşkun & Edina Ajanovic & Hatice Karakaş, 2022. "Symmetric and asymmetric analysis of tourist behavioral intention's antecedents," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(6), pages 4599-4622, December.
    • Handle: RePEc:spr:qualqt:v:56:y:2022:i:6:d:10.1007_s11135-021-01281-w
    DOI: 10.1007/s11135-021-01281-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11135-021-01281-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11135-021-01281-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Yuksel, Atila & Yuksel, Fisun & Bilim, Yasin, 2010. "Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty," Tourism Management, Elsevier, vol. 31(2), pages 274-284.
    2. J.J. Brakus & B.H. Schmitt & L. Zarantonello, 2009. "Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?," Post-Print hal-00799102, HAL.
    3. Ragin, Charles C., 2000. "Fuzzy-Set Social Science," University of Chicago Press Economics Books, University of Chicago Press, edition 1, number 9780226702773, December.
    4. Kim, Jong-Hyeong, 2014. "The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences," Tourism Management, Elsevier, vol. 44(C), pages 34-45.
    5. Vada, Sera & Prentice, Catherine & Hsiao, Aaron, 2019. "The influence of tourism experience and well-being on place attachment," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 322-330.
    6. Skarmeas, Dionysis & Leonidou, Constantinos N. & Saridakis, Charalampos, 2014. "Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis," Journal of Business Research, Elsevier, vol. 67(9), pages 1796-1805.
    7. Pappas, Nikolaos & Papatheodorou, Andreas, 2017. "Tourism and the refugee crisis in Greece: Perceptions and decision-making of accommodation providers," Tourism Management, Elsevier, vol. 63(C), pages 31-41.
    8. Veasna, Sou & Wu, Wann-Yih & Huang, Chu-Hsin, 2013. "The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image," Tourism Management, Elsevier, vol. 36(C), pages 511-526.
    9. Hultman, Magnus & Skarmeas, Dionysis & Oghazi, Pejvak & Beheshti, Hooshang M., 2015. "Achieving tourist loyalty through destination personality, satisfaction, and identification," Journal of Business Research, Elsevier, vol. 68(11), pages 2227-2231.
    10. Kyle C. Longest & Stephen Vaisey, 2008. "fuzzy: A program for performing qualitative comparative analyses (QCA) in Stata," Stata Journal, StataCorp LP, vol. 8(1), pages 79-104, February.
    11. Wu, Pei-Ling & Yeh, Shih-Shuo & Huan, Tzung-Cheng (.T.C.). & Woodside, Arch G., 2014. "Applying complexity theory to deepen service dominant logic: Configural analysis of customer experience-and-outcome assessments of professional services for personal transformations," Journal of Business Research, Elsevier, vol. 67(8), pages 1647-1670.
    12. Chen, Ching-Fu & Phou, Sambath, 2013. "A closer look at destination: Image, personality, relationship and loyalty," Tourism Management, Elsevier, vol. 36(C), pages 269-278.
    13. Usakli, Ahmet & Baloglu, Seyhmus, 2011. "Brand personality of tourist destinations: An application of self-congruity theory," Tourism Management, Elsevier, vol. 32(1), pages 114-127.
    14. Martín-Santana, Josefa D. & Beerli-Palacio, Asunción & Nazzareno, Patrizio A., 2017. "Antecedents and consequences of destination image gap," Annals of Tourism Research, Elsevier, vol. 62(C), pages 13-25.
    15. repec:ucp:bkecon:9780226702766 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Grigore Vasile Herman & Corina Florina Tătar & Marcu Simion Stașac & Victor Lucian Cosman, 2023. "Exploring the Relationship between Tourist Perception and Motivation at a Museum Attraction," Sustainability, MDPI, vol. 16(1), pages 1-14, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pappas, Nikolaos & Caputo, Andrea & Pellegrini, Massimiliano Matteo & Marzi, Giacomo & Michopoulou, Eleni, 2021. "The complexity of decision-making processes and IoT adoption in accommodation SMEs," Journal of Business Research, Elsevier, vol. 131(C), pages 573-583.
    2. Pappas, Nikolaos & Papatheodorou, Andreas, 2017. "Tourism and the refugee crisis in Greece: Perceptions and decision-making of accommodation providers," Tourism Management, Elsevier, vol. 63(C), pages 31-41.
    3. Pappas, Nikolaos, 2023. "Came and gone? A longitudinal study of the effects of COVID-19 on tourism purchasing intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    4. Pan, Li & Zhang, Meng & Gursoy, Dogan & Lu, Lu, 2017. "Development and validation of a destination personality scale for mainland Chinese travelers," Tourism Management, Elsevier, vol. 59(C), pages 338-348.
    5. Russo, Ivan & Confente, Ilenia & Gligor, David M. & Autry, Chad W., 2016. "To be or not to be (loyal): Is there a recipe for customer loyalty in the B2B context?," Journal of Business Research, Elsevier, vol. 69(2), pages 888-896.
    6. Mohammad Rashed Hasan Polas & Ratul Kumar Saha & Mosab I. Tabash, 2022. "How does tourist perception lead to tourist hesitation? Empirical evidence from Bangladesh," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 3659-3686, March.
    7. Seung-Hun Shin & Sung-Byung Yang & Kichan Nam & Chulmo Koo, 2017. "Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews," Information Systems Frontiers, Springer, vol. 19(4), pages 743-752, August.
    8. Chuanmin Mi & Yetian Chen & Chiung-Shu Cheng & Joselyne Lucky Uwanyirigira & Ching-Torng Lin, 2019. "Exploring the Determinants of Hot Spring Tourism Customer Satisfaction: Causal Relationships Analysis Using ISM," Sustainability, MDPI, vol. 11(9), pages 1-20, May.
    9. WooHyuk Kim & Kristin Malek & NamJo Kim & SeungHyun “James” Kim, 2017. "Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences," Sustainability, MDPI, vol. 10(1), pages 1-18, December.
    10. Hultman, Magnus & Skarmeas, Dionysis & Oghazi, Pejvak & Beheshti, Hooshang M., 2015. "Achieving tourist loyalty through destination personality, satisfaction, and identification," Journal of Business Research, Elsevier, vol. 68(11), pages 2227-2231.
    11. Ji, Chunli & Prentice, Catherine, 2021. "Linking transaction-specific satisfaction and customer loyalty – The case of casino resorts," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    12. Hervas-Oliver, Jose-Luis & Sempere-Ripoll, Francisca & Arribas, Ivan, 2015. "Asymmetric modeling of organizational innovation," Journal of Business Research, Elsevier, vol. 68(12), pages 2654-2662.
    13. Andrea Rey-Martí & Pau Sendra-Pons & Dolores Garzón & Alicia Mas-Tur, 2022. "A comprehensive conceptual and bibliometric study of person-centered methodologies," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(5), pages 3665-3683, October.
    14. Seung-Hun Shin & Sung-Byung Yang & Kichan Nam & Chulmo Koo, 0. "Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews," Information Systems Frontiers, Springer, vol. 0, pages 1-10.
    15. Pekovic, Sanja & Rolland, Sylvie, 2020. "Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    16. Fotiadis, Anestis & Yeh, Shih-Shuo & Huan, Tzung-Cheng T.C., 2016. "Applying configural analysis to explaining rural-tourism success recipes," Journal of Business Research, Elsevier, vol. 69(4), pages 1479-1483.
    17. Xue, Jinjie & Yuan, Hongping & Shi, Benshan, 2016. "Investigating partners' opportunistic behavior in joint ventures in China: The role of transaction costs and relational exchanges," Journal of Business Research, Elsevier, vol. 69(12), pages 6067-6078.
    18. Díaz-Fernández, M. Carmen & González- Rodríguez, M. Rosario & Simonetti, Biagio, 2020. "Top management team diversity and high performance: An integrative approach based on upper echelons and complexity theory," European Management Journal, Elsevier, vol. 38(1), pages 157-168.
    19. Carmen González-Velasco & Marcos González-Fernández & José-Luis Fanjul-Suárez, 2019. "Does innovative effort matter for corporate performance in Spanish companies in a context of financial crisis? A fuzzy-set QCA approach," Empirical Economics, Springer, vol. 56(5), pages 1707-1727, May.
    20. Romero-Castro, Noelia & Piñeiro-Chousa, Juan & Pérez-Pico, Ada, 2021. "Dealing with heterogeneity and complexity in the analysis of the willingness to invest in community renewable energy in rural areas," Technological Forecasting and Social Change, Elsevier, vol. 173(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:qualqt:v:56:y:2022:i:6:d:10.1007_s11135-021-01281-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.