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Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations

Author

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  • Yunduk Jeong

    (Department of Sport Management, Kyonggi University, Suwon 16277, Korea)

  • Suk-Kyu Kim

    (Department of Sports Science, Dongguk University, Gyeongju 38066, Korea)

  • Jae-Gu Yu

    (Department of Sport Industry, Chungang University, Anseong 17546, Korea)

Abstract

This study was undertaken to examine structural relationships between event quality, tourist satisfaction, place attachment, and behavioral intentions with emphasis on the mediating effects of tourist satisfaction and place attachment on relations between event quality and behavioral intentions in the context of a small-scale recurring sporting event. Responses obtained from 350 attendees were collected and analyzed. Results showed positive impacts of (a) event quality, tourist satisfaction and place attachment on behavioral intentions, (b) event quality and tourist satisfaction on place attachment, and (c) event quality on tourist satisfaction, and demonstrated (d) tourist satisfaction and place attachment partially mediate relationships between event quality and behavioral intentions and that (e) place attachment partially mediates the relationship between tourist satisfaction and behavioral intentions.

Suggested Citation

  • Yunduk Jeong & Suk-Kyu Kim & Jae-Gu Yu, 2019. "Determinants of Behavioral Intentions in the Context of Sport Tourism with the Aim of Sustaining Sporting Destinations," Sustainability, MDPI, vol. 11(11), pages 1-15, May.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:11:p:3073-:d:235901
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    References listed on IDEAS

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    Cited by:

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    2. Lazar Pavić & Ivana Blešić & Marko D. Petrović & Milan M. Radovanović & Jernej Prišenk, 2019. "Can the Quality of Hospitality Services Play a Role in Sustainable Equestrian Tourism in Slovenia? Mediations, Effects, and Implications," Sustainability, MDPI, vol. 11(21), pages 1-12, November.
    3. Valentin Herbold & Hannes Thees & Julian Philipp, 2020. "The Host Community and Its Role in Sports Tourism—Exploring an Emerging Research Field," Sustainability, MDPI, vol. 12(24), pages 1-26, December.
    4. Yunduk Jeong & Andrew Yu & Suk-Kyu Kim, 2019. "The Antecedents of Tourists’ Behavioral Intentions at Sporting Events: The Case of South Korea," Sustainability, MDPI, vol. 12(1), pages 1-16, December.
    5. Yunduk Jeong & Suk-Kyu Kim & Jae-Gu Yu, 2019. "Sustaining Sporting Destinations through Improving Tourists’ Mental and Physical Health in the Tourism Environment: The Case of Korea," IJERPH, MDPI, vol. 17(1), pages 1-14, December.
    6. Barbara Mazza, 2023. "A Theoretical Model of Strategic Communication for the Sustainable Development of Sport Tourism," Sustainability, MDPI, vol. 15(9), pages 1-19, April.
    7. Xiaoying Chen & Brian H. Yim & Ziqing Tuo & Liangjun Zhou & Ting Liu & James J. Zhang, 2021. "“One Event, One City”: Promoting the Loyalty of Marathon Runners to a Host City by Improving Event Service Quality," Sustainability, MDPI, vol. 13(7), pages 1-13, March.
    8. Meimona Abdelrhim Bushara & Ahmed Hassan Abdou & Thowayeb H. Hassan & Abu Elnasr E. Sobaih & Abdullah Saleh Mohammed Albohnayh & Waleed Ghazi Alshammari & Mohammed Aldoreeb & Ahmed Anwar Elsaed & Moha, 2023. "Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    9. Yunduk Jeong & Euisoo Kim & Suk-Kyu Kim, 2020. "Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach," Sustainability, MDPI, vol. 12(19), pages 1-18, October.
    10. Yunduk Jeong, 2023. "Exploring Tourist Behavior in Active Sports Tourism: An Analysis of the Mediating Role of Emotions and Moderating Role of Surfing Identification," SAGE Open, , vol. 13(3), pages 21582440231, August.
    11. Sanela Škorić & Josip Mikulić & Petra Barišić, 2021. "The Mediating Role of Major Sport Events in Visitors’ Satisfaction, Dissatisfaction, and Intention to Revisit a Destination," Societies, MDPI, vol. 11(3), pages 1-14, July.
    12. Jae-Gu Yu & Yun-Duk Jeong & Suk-Kyu Kim, 2021. "Verifying the Effectiveness of Sports Event Policies for a City’s Sustainable Growth: Focusing on the Multiple Effects," Sustainability, MDPI, vol. 13(6), pages 1-15, March.

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