IDEAS home Printed from https://ideas.repec.org/a/gam/jlands/v11y2022i4p479-d780313.html
   My bibliography  Save this article

Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions

Author

Listed:
  • Wei Zheng

    (School of Tourism and Foreign Languages, Tourism College of Zhejiang, Hangzhou 311231, China)

  • Hongliang Qiu

    (School of Business Administration, Tourism College of Zhejiang, Hangzhou 311231, China
    Zhejiang Academy of Culture & Tourism Development, Hangzhou 311231, China)

  • Alastair M. Morrison

    (Department of Marketing, Events and Tourism, Greenwich Business School, Old Royal Naval College, Park Row, Greenwich, London SE10 9LS, UK)

  • Wei Wei

    (Department of Hospitality Services, Rosen College of Hospitality Management, University of Central Florida, Orlando, FL 32819, USA)

  • Xihua Zhang

    (School of Cooperative Economics, Zhejiang Institute of Economics and Trade, Hangzhou 310018, China)

Abstract

Although cultivating tourist pro-environmental behavioral intentions (TPEBI) has been emphasized, the effect of destination unique fascination on TPEBI is unknown. Applying the theory of planned behavior (TPB) and the cognition-affect-behavior (CAB) model, this research develops an integrated theoretical framework to predict TPEBI. The results suggested that: (1) attitudes toward the behavior, subjective norms, perceived behavioral control, destination unique fascination and tourist delight directly influence TPEBI; (2) tourist delight positively meditates the links between destination unique fascination and TPEBI; (3) the integrated model had better explanation power than either TPB or CAB models; and (4) a cross-validation method of rural and wetland cases demonstrated support for the results. This study enriches the extant studies of pro-environmental behavioral intentions by introducing an integrated conceptual model coupled with the cross-validation approach. Aside from the impact of TPB constructs, the research offers a reference for practitioners to promote TPEBI through the enhancement of destination unique fascination and tourist delight.

Suggested Citation

  • Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    • Handle: RePEc:gam:jlands:v:11:y:2022:i:4:p:479-:d:780313
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2073-445X/11/4/479/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2073-445X/11/4/479/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Flavia Dana Oltean & Manuela Rozalia Gabor, 2021. "Cross-Cultural Analysis of the Consumer Profile of Hunting Tourism and Trophy Hunting from Tradition to Protected Areas: Study Case on Romania and Spain," Land, MDPI, vol. 10(11), pages 1-16, November.
    2. Gao, Chunliu & Cheng, Li, 2020. "Tourism-driven rural spatial restructuring in the metropolitan fringe: An empirical observation," Land Use Policy, Elsevier, vol. 95(C).
    3. Song, HakJun & You, Geun-Jun & Reisinger, Yvette & Lee, Choong-Ki & Lee, Seung-Kon, 2014. "Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior," Tourism Management, Elsevier, vol. 42(C), pages 101-113.
    4. Liu, Chyong-Ru & Wang, Yao-Chin & Huang, Wen-Shiung & Chen, Shan-Pei, 2017. "Destination fascination: Conceptualization and scale development," Tourism Management, Elsevier, vol. 63(C), pages 255-267.
    5. Wookhyun An & Silverio Alarcón, 2020. "How Can Rural Tourism Be Sustainable? A Systematic Review," Sustainability, MDPI, vol. 12(18), pages 1-23, September.
    6. Jiaxing Cui & Ruihao Li & Lingyu Zhang & Ying Jing, 2021. "Spatially Illustrating Leisure Agriculture: Empirical Evidence from Picking Orchards in China," Land, MDPI, vol. 10(6), pages 1-20, June.
    7. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    8. Malhotra, Naresh K., 2005. "Attitude and affect: new frontiers of research in the 21st century," Journal of Business Research, Elsevier, vol. 58(4), pages 477-482, April.
    9. Ali, Faizan & Kim, Woo Gon & Ryu, Kisang, 2016. "The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity," Tourism Management, Elsevier, vol. 57(C), pages 213-224.
    10. Faiq Aziz & Ahmad Aizuddin Md Rami & Zeinab Zaremohzzabieh & Seyedali Ahrari, 2021. "Effects of Emotions and Ethics on Pro-Environmental Behavior of University Employees: A Model Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(13), pages 1-17, June.
    11. Russell, Sally V. & Young, C. William & Unsworth, Kerrie L. & Robinson, Cheryl, 2017. "Bringing habits and emotions into food waste behaviour," Resources, Conservation & Recycling, Elsevier, vol. 125(C), pages 107-114.
    12. Huang, Guei-Hua & Korfiatis, Nikolaos & Chang, Chun-Tuan, 2018. "Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation," Journal of Business Research, Elsevier, vol. 85(C), pages 165-174.
    13. Saeid Karimi & Genovaitė Liobikienė & Heshmatollah Saadi & Fatemeh Sepahvand, 2021. "The Influence of Media Usage on Iranian Students’ Pro-Environmental Behaviors: An Application of the Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    14. Su, Lujun & Swanson, Scott R., 2017. "The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists," Tourism Management, Elsevier, vol. 60(C), pages 308-321.
    15. Su, Lujun & Hsu, Maxwell K. & Boostrom, Robert E., 2020. "From recreation to responsibility: Increasing environmentally responsible behavior in tourism," Journal of Business Research, Elsevier, vol. 109(C), pages 557-573.
    16. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Rural and Urban Land Tourism and Destination Image: A Dual-Case Study Approach Examining Energy-Saving Behavior and Loyalty," Land, MDPI, vol. 11(2), pages 1-16, January.
    17. Thi Thu Huong Nguyen & Zhi Yang & Ninh Nguyen & Lester W. Johnson & Tuan Khanh Cao, 2019. "Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism," Sustainability, MDPI, vol. 11(9), pages 1-16, May.
    18. Arnold, Mark J. & Reynolds, Kristy E. & Ponder, Nicole & Lueg, Jason E., 2005. "Customer delight in a retail context: investigating delightful and terrible shopping experiences," Journal of Business Research, Elsevier, vol. 58(8), pages 1132-1145, August.
    19. Meng, Bo & Choi, Kyuhwan, 2016. "The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 57(C), pages 397-410.
    20. Su, Lujun & Huang, Songshan (Sam) & Pearce, Joanna, 2018. "How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective," Journal of Business Research, Elsevier, vol. 86(C), pages 179-189.
    21. Ali Abumalloh, Rabab & Ibrahim, Othman & Nilashi, Mehrbakhsh, 2020. "Loyalty of young female Arabic customers towards recommendation agents: A new model for B2C E-commerce," Technology in Society, Elsevier, vol. 61(C).
    22. Wei Li & Yang Zhou & Zhanwei Zhang, 2021. "Strategies of Landscape Planning in Peri-Urban Rural Tourism: A Comparison between Two Villages in China," Land, MDPI, vol. 10(3), pages 1-13, March.
    23. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alastair M. Morrison, 2022. "Editorial: Land Issues and Their Impact on Tourism Development," Land, MDPI, vol. 11(5), pages 1-6, April.
    2. Yanfei Zhu & Yuli Wang & Ying Li & Xiaoxi Du & Qi Guo & Mo Chen & Yun Lin, 2022. "The Construction of Image Reference Points and Text Appeals Information Tailoring in Promoting Diners’ Public Environment Maintenance Behavior Intention," IJERPH, MDPI, vol. 19(21), pages 1-18, November.
    3. Ricardo Martín & Víctor Yepes, 2022. "Assessing the Relationship between Landscape and Management within Marinas: The Managers’ Perception," Land, MDPI, vol. 11(7), pages 1-22, June.
    4. Azhar, Mohd & Hamid, Sheeba & Akhtar, Mohd Junaid & Subhan, Mohammad, 2022. "Delineating the Influence of Social Media Use on Sustainable Rural Tourism: An Application of TPB with Place Emotion," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(4), pages 292-312.
    5. Jinming Wang & Jialu Dai & Bart Julien Dewancker & Weijun Gao & Zaiqiang Liu & Yue Zhou, 2022. "Impact of Situational Environmental Education on Tourist Behavior—A Case Study of Water Culture Ecological Park in China," IJERPH, MDPI, vol. 19(18), pages 1-23, September.
    6. Yun Wang & Chih-Chiang Wang, 2022. "How Climbers’ Sensation of Recreation Impact and Recreation Experience Affect Their Environmental Attitudes and Environmentally Responsible Behaviors: A Case of Jiaming Lake National Trail," Sustainability, MDPI, vol. 14(19), pages 1-15, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality," Land, MDPI, vol. 11(3), pages 1-30, March.
    2. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    3. Jan-Wei Lin & Hsiao-Chang Tsao, 2023. "Exploring First-Time and Repeat Volunteer Scuba Divers’ Environmentally Responsible Behaviors Based on the C-A-B Model," Sustainability, MDPI, vol. 15(14), pages 1-15, July.
    4. Jian Cao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "The Role of Social Capital in Predicting Tourists’ Waste Sorting Intentions in Rural Destinations: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 19(19), pages 1-20, October.
    5. Zhijian Bai & Yang Zhang, 2021. "Sustainability of Ski Tourism in China: An Integrated Model of Skiing Tourists’ Willingness to Pay for Environmental Protection," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    6. Yun Wang & Chih-Chiang Wang, 2022. "How Climbers’ Sensation of Recreation Impact and Recreation Experience Affect Their Environmental Attitudes and Environmentally Responsible Behaviors: A Case of Jiaming Lake National Trail," Sustainability, MDPI, vol. 14(19), pages 1-15, October.
    7. Hae-Ryong Kim & So-Yeon Yoon, 2020. "How to Help Crowded Destinations: Tourist Anger vs. Sympathy and Role of Destination Social Responsibility," Sustainability, MDPI, vol. 12(6), pages 1-15, March.
    8. Meng-Tsung Lee & Jen-Ming Liu & Elaine Q. Borazon, 2020. "Evaluating the Effect of Perceived Value of Ecosystem Services on Tourists’ Behavioral Intentions for Aogu Coastal Wetland," Sustainability, MDPI, vol. 12(15), pages 1-18, August.
    9. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "Extending the Theory of Planned Behavior with the Self-Congruity Theory to Predict Tourists’ Pro-Environmental Behavioral Intentions: A Two-Case Study of Heritage Tourism," Land, MDPI, vol. 11(11), pages 1-19, November.
    10. Su, Lujun & Hsu, Maxwell K. & Boostrom, Robert E., 2020. "From recreation to responsibility: Increasing environmentally responsible behavior in tourism," Journal of Business Research, Elsevier, vol. 109(C), pages 557-573.
    11. Huajie Wang & Herong Gui & Chong Ren & Guijian Liu, 2021. "Factors Influencing Urban Residents’ Intention of Garbage Sorting in China: An Extended TPB by Integrating Expectancy Theory and Norm Activation Model," Sustainability, MDPI, vol. 13(23), pages 1-17, November.
    12. Dang Vu, Hoai Nam & Nielsen, Martin Reinhardt, 2022. "Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour," Ecological Economics, Elsevier, vol. 195(C).
    13. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    14. Francesco La Barbera & Mario Amato & Roberta Riverso & Fabio Verneau, 2022. "Social Emotions and Good Provider Norms in Tackling Household Food Waste: An Extension of the Theory of Planned Behavior," Sustainability, MDPI, vol. 14(15), pages 1-12, August.
    15. Winitra Leelapattana & Shih-Yun Hsu & Weerapon Thongma & Chun Chen & Fu-Mei Chiang, 2019. "Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    16. Meng, Bo & Choi, Kyuhwan, 2016. "The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 57(C), pages 397-410.
    17. Riané Dalziel, 2019. "Influence of celebrities and salespeople on female Generation Y students? attitudes towards beauty products," Proceedings of International Academic Conferences 9912337, International Institute of Social and Economic Sciences.
    18. Nik Masdek Nik Rozana & Wong Kelly Kai Seng & Mohd Nawi Nolila & Sharifuddin Juwaidah & Wong Wang Li, 2023. "Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia," Management & Marketing, Sciendo, vol. 18(1), pages 53-77, March.
    19. Kum Fai Yuen & Do Thi Khanh Huyen & Xueqin Wang & Guanqiu Qi, 2020. "Factors Influencing the Adoption of Shared Autonomous Vehicles," IJERPH, MDPI, vol. 17(13), pages 1-17, July.
    20. Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: A natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 256-262.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jlands:v:11:y:2022:i:4:p:479-:d:780313. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.