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Consumer Perception on Purchase Decision Factors and Health Indicators Related to the Quality and Safety of Meat Sold in Dibiteries in Dakar, Senegal

Author

Listed:
  • Malik Orou Seko

    (Ecole Inter-Etats des Sciences et Médecine Vétérinaires, BP 5077 Dakar Fann, Senegal)

  • Andrée Prisca Ndjoug Ndour

    (Ecole Inter-Etats des Sciences et Médecine Vétérinaires, BP 5077 Dakar Fann, Senegal)

  • Walter Ossebi

    (Ecole Inter-Etats des Sciences et Médecine Vétérinaires, BP 5077 Dakar Fann, Senegal)

  • Jasmina Saric

    (Swiss Tropical and Public Health Institute, Socinstrasse 57, P.O. Box 4002 Basel, Switzerland
    Department of Public Health, University of Basel, P.O. Box 4001 Basel, Switzerland)

  • Katharina Kreppel

    (Nelson Mandela Institution of Science and Technology, P.O. Box 447 Arusha, Tanzania)

  • Daouda Dao

    (Centre Suisse de Recherches Scientifiques en Côte d’Ivoire, 01BP 1303 Abidjan 01, Cote D’Ivoire
    Département des Sciences Economiques et Gestion, Université Félix Houphouët-Boigny, 01BP V34 Abidjan 01, Cote D’Ivoire)

  • Bassirou Bonfoh

    (Swiss Tropical and Public Health Institute, Socinstrasse 57, P.O. Box 4002 Basel, Switzerland
    Department of Public Health, University of Basel, P.O. Box 4001 Basel, Switzerland
    Centre Suisse de Recherches Scientifiques en Côte d’Ivoire, 01BP 1303 Abidjan 01, Cote D’Ivoire)

Abstract

Accelerated socio-economic and demographic changes have led to the transformation of eating habits in sub-Saharan African cities including Dakar, Senegal. The result is the proliferation of informal fast-food establishments, such as the ‘dibiteries’ serving braised sheep meat. However, owing to poor hygiene practices, consumption of dibiterie meat poses a public health concern. It was unclear how the dibiterie meat quality and safety were perceived among customers who define their own purchasing social norms. A total of 165 meat consumers were randomly selected and interviewed, from 165 dibiteries sampled by convenience in the Dakar region using a structured questionnaire. Results showed that purchase decisions were guided by trust in the salesperson’s expertise, the taste of the product, perceived risk of meat contamination, tenderness, price, the nutritional value, the smell and the colour and freshness of the meat. The perceived quality and safety of dibiterie meat was expressed by the ‘organoleptic quality’, ‘environment and service’ and ‘price and trust of the product’s safety’ factors. The majority of consumers (61%) were ‘less concerned’ about the safety of dibiterie meat, and the acceptable price range of the product was between $5.08 and $7.62. As this food product is gaining popularity in Dakar and the majority of our participating consumers do not show high levels of concern, we suggest stricter standards.

Suggested Citation

  • Malik Orou Seko & Andrée Prisca Ndjoug Ndour & Walter Ossebi & Jasmina Saric & Katharina Kreppel & Daouda Dao & Bassirou Bonfoh, 2020. "Consumer Perception on Purchase Decision Factors and Health Indicators Related to the Quality and Safety of Meat Sold in Dibiteries in Dakar, Senegal," Sustainability, MDPI, vol. 12(18), pages 1-17, September.
  • Handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7428-:d:411302
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    References listed on IDEAS

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    1. Babatunde Oluwasegun Alao & Andrew Bamidele Falowo & Amanda Chulayo & Voster Muchenje, 2018. "Consumers’ Preference and Factors Influencing Offal Consumption in Amathole District Eastern Cape, South Africa," Sustainability, MDPI, vol. 10(9), pages 1-13, September.
    2. Nomasonto M. Xazela & Arno Hugo & Upenyu Marume & Voster Muchenje, 2017. "Perceptions of Rural Consumers on the Aspects of Meat Quality and Health Implications Associated With Meat Consumption," Sustainability, MDPI, vol. 9(5), pages 1-11, May.
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    4. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 369-391, September.
    5. Salima Jazi, 2003. "Confiance et qualité perçue : le cas du secteur laitier marocain," Revue française de gestion, Lavoisier, vol. 144(3), pages 65-81.
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    Cited by:

    1. Weiqing Li & Qianyi Dan & Maomao Chi & Weijun Wang, 2021. "Influence of Price Level and Perceived Price Dispersion on Consumer Information Search Behaviour: Moderating Effect of Durables and Consumables," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    2. Malik Orou Seko & Nibangue Laré & Walter Ossebi & Gilbert Fokou & Daouda Dao & Bassirou Bonfoh, 2022. "Determinants of Intention to Consume Dibiterie Meat towards the Risks of Non-Communicable Diseases in the Dakar Region, Senegal," Sustainability, MDPI, vol. 14(17), pages 1-21, September.

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