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Diversity Management as a Tool of Sustainability of Competitive Advantage

Author

Listed:
  • Hana Urbancová

    (Department of Human Resources, University of Economics and Management, Nárožní 2600/9a, 158 00 Prague 5, Czech Republic)

  • Monika Hudáková

    (Department of Management, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr. Andreja Hlinku 2, 949 76 Nitra, Slovakia)

  • Adéla Fajčíková

    (Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, Suchdol, 165 00 Prague, Czech Republic)

Abstract

Diversity is a phenomenon that, due to increasing globalization, appears ever more frequently in all areas of human activity and performance, including the labor market and working teams. In light of these changes, this article aims to identify and evaluate the practice of diversity management as a factor of the sustainability of competitive advantage with regard to the examined factors of diversity. The results were obtained through primary analysis via a questionnaire survey at 549 Czech companies. The results indicate that there is a statistical dependence between the application of diversity management and the commercial sector in which the organization operates and the size of the organization. Organizations identified the following as the most significant benefits of the application of diversity management: retention of key employees (43.9%), improved motivation and performance of existing employees (39.3%), and improvement to the actual atmosphere in the workplace (33.9%). One recommendation for organizations is to focus more on this current topic, as the lack of a qualified workforce is becoming more pronounced. In this regard, it will also be necessary to devote sufficient attention to groups of potential workers who have hitherto been overlooked. The application of diversity management can be a successful tool to gain a competitive advantage in managing human resources.

Suggested Citation

  • Hana Urbancová & Monika Hudáková & Adéla Fajčíková, 2020. "Diversity Management as a Tool of Sustainability of Competitive Advantage," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:12:p:5020-:d:373656
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    1. Jacqueline Odunga Opiyo & Zachary Bolo Awino & Kennedy Ogollah, 2024. "Influence of Strategic Oriention on Diversity of Top Management and Competitive Advantage of Insurance Companies," International Journal of Business and Management, Canadian Center of Science and Education, vol. 19(4), pages 140-140, July.
    2. Kwesi Atta Sakyi & Geoffrey K. Mweshi & David Musona & Esnart Mwaba Tayali, 2021. "Synoptic Review of Theory and Practice of Diversity Management," International Journal of Human Resource Studies, Macrothink Institute, vol. 11(1), pages 204249-2042, December.

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