The Impact of Product Design with Traditional Cultural Properties (TCPs) on Consumer Behavior Through Cultural Perceptions: Evidence from the Young Chinese Generation
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- Zhihong Liu, 2023. "Regeneration of Liangzhu culture: multimedia exhibition, simulated restoration, innovative cultural products, nearby area integration, virtual reality and augmented reality," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-18, December.
- Zhenzhen Qin & Yao Song, 2020. "The Sacred Power of Beauty: Examining the Perceptual Effect of Buddhist Symbols on Happiness and Life Satisfaction in China," IJERPH, MDPI, vol. 17(7), pages 1-19, April.
- Yao Song & Zhenzhen Qin & Zihao Qin, 2020. "Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase," SAGE Open, , vol. 10(4), pages 21582440209, October.
- Kuo-Kuang Fan & Ying Zhou, 2020. "The Influence of Traditional Cultural Resources (TCRs) on the Communication of Clothing Brands," Sustainability, MDPI, vol. 12(6), pages 1-19, March.
- Barbara Mróz-Gorgoń & Wojciech Wodo & Anna Andrych & Katarzyna Caban-Piaskowska & Cyprian Kozyra, 2022. "Biometrics Innovation and Payment Sector Perception," Sustainability, MDPI, vol. 14(15), pages 1-23, August.
- Zhenzhen Qin & Yao Song & Yang Jin, 2019. "Green Worship: The Effects of Devotional and Behavioral Factors on Adopting Electronic Incense Products in Religious Practices," IJERPH, MDPI, vol. 16(19), pages 1-15, September.
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Keywords
cultural product; culturally innovative design; cultural sustainability; cultural resilience; traditional cultural properties (TCPs); young Chinese generation;All these keywords.
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