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Web-Based Recommendation System for Smart Tourism: Multiagent Technology

Author

Listed:
  • Raheleh Hassannia

    (Faculty of Tourism, Eastern Mediterranean University, Famagusta 99450, TRNC, Via Mersin 10, Turkey)

  • Ali Vatankhah Barenji

    (Guangdong Provincial Key Laboratory of Computer Integrated Manufacturing System, School of Electromechanical Engineering, Guangdong University of Technology, Guangzhou 510006, China
    Mechatronics Engineering Department, Kennesaw State University, Marietta, GA 30066, USA)

  • Zhi Li

    (Guangdong Provincial Key Laboratory of Computer Integrated Manufacturing System, School of Electromechanical Engineering, Guangdong University of Technology, Guangzhou 510006, China)

  • Habib Alipour

    (Faculty of Tourism, Eastern Mediterranean University, Famagusta 99450, TRNC, Via Mersin 10, Turkey)

Abstract

The purpose of the study is to design and develop a recommended system based on agent and web technologies, which utilizes a hybrid recommendation filtering for the smart tourism industry. A hybrid recommendation system based on agent technology is designed by considering the online communication with other sectors in the tourism industry, such as the tourism supply chain, agency etc. However, online communication between the sectors via agents is designed and developed based on the contract net protocol. Furthermore, the design system is developed on the java agent development framework and implemented as a web application. Case study-based results considering two scenarios involving 100 customers illustrated that the proposed web application improves the rate of the recommendation for the customers. In the first scenario without disturbances, this rate was improved by 20% and the second scenario with disturbances yielded a 30% rate of acceptable recommendation. In addition, based on the second scenario, real time data communication on the system occurred, thus the proposed system supported real time data communication.

Suggested Citation

  • Raheleh Hassannia & Ali Vatankhah Barenji & Zhi Li & Habib Alipour, 2019. "Web-Based Recommendation System for Smart Tourism: Multiagent Technology," Sustainability, MDPI, vol. 11(2), pages 1-18, January.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:2:p:323-:d:196449
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    References listed on IDEAS

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    Cited by:

    1. Ben Haobin Ye & Huiyue Ye & Rob Law, 2020. "Systematic Review of Smart Tourism Research," Sustainability, MDPI, vol. 12(8), pages 1-15, April.

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