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Determinants of Innovation in Hotel and Travel Agency Service Industry: Impact of Information and Communication Technologies and Enterprise Readiness

Author

Listed:
  • Zrinka Marusic

    (Institute for Tourism, Zagreb, Croatia)

  • Ana Aleksic

    (University of Zagreb - Faculty of Economics and Business, Zagreb, Croatia)

  • Mirjana Pejic Bach

    (University of Zagreb - Faculty of Economics and Business, Zagreb, Croatia)

  • Mislav Ante Omazic

    (University of Zagreb - Faculty of Economics and Business, Zagreb, Croatia)

  • Jovana Zoroja

    (University of Zagreb - Faculty of Economics and Business, Zagreb, Croatia)

Abstract

Innovation is generally considered as one of the main key drivers of economic growth. Fostering innovation activity helps firms to improve and maintain a competitive advantage on a global market, which is especially important for tourism firms that operate in a very competitive environment. The goal of the article is to explore the determinants of innovations in hotel and travel agency services. We tried to investigate the impact of information and communication technologies and the enterprise readiness on the innovations in hotel and travel agency service industry. In order to achieve this goal, the empirical survey was conducted on a sample of hotels and travel agencies in Croatia and Montenegro. Principal component analysis with Varimax factor rotation was applied on a set of information and communication technologies items. Three logistic regression models were developed for the hotel firms and travel agencies, separately. The research results showed the usage of information and communication technologies as well as enterprise readiness for innovations have a significant impact on innovation activities, but the impact was different between hotel firms and travel agencies.

Suggested Citation

  • Zrinka Marusic & Ana Aleksic & Mirjana Pejic Bach & Mislav Ante Omazic & Jovana Zoroja, 2019. "Determinants of Innovation in Hotel and Travel Agency Service Industry: Impact of Information and Communication Technologies and Enterprise Readiness," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(1-B), pages 209-225.
    • Handle: RePEc:zna:indecs:v:17:y:2019:i:1-b:p:209-225
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    References listed on IDEAS

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    More about this item

    Keywords

    innovation; ICT; tourism industry; Croatia; Montenegro;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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