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How Does Carbon Footprint Create Shared Values in the Wine Industry? Empirical Evidence from Prosecco Superiore PDO’s Wine District

Author

Listed:
  • Luigino Barisan

    (Department of Land, Environment, Agriculture and Forestry (TESAF), Via dell’Università, 16-35020 Legnaro (Padova), Italy)

  • Marco Lucchetta

    (Department of Land, Environment, Agriculture and Forestry (TESAF), Via dell’Università, 16-35020 Legnaro (Padova), Italy)

  • Cristian Bolzonella

    (Department of Land, Environment, Agriculture and Forestry (TESAF), Via dell’Università, 16-35020 Legnaro (Padova), Italy)

  • Vasco Boatto

    (Department of Land, Environment, Agriculture and Forestry (TESAF), Via dell’Università, 16-35020 Legnaro (Padova), Italy)

Abstract

Nowadays, the wine sector’s entrepreneurs are increasingly aware of the relevance of sustainability representing a crucial point for society, economy and the environment. This paper aims to describe Conegliano Valdobbiadene Prosecco DOCG (Controlled and Guaranteed Denomination of Origin) firms’ behaviour focusing on how strategic incorporation of environmentally sustainable practices and social actions contribute to strengthen their competitiveness and deliver shared value for the community. Using partial least squares structural equation modelling (PLS-SEM), survey data from 128 sparkling wine firms are analysed. The results highlight the roles of carbon footprint and employment as drivers in the creation of shared values (SVs), considering the major export markets of Prosecco Superiore DOCG. This empirical evidence may be of interest to firms in the wine sector when considering, in their business decisions, the added commercial value that is derived for the adoption of environmental practices and sustainable social actions. Hence, following this logic, they can manage more inclusive and virtuous paths towards positive social entrepreneurship and an environmental externality to the community.

Suggested Citation

  • Luigino Barisan & Marco Lucchetta & Cristian Bolzonella & Vasco Boatto, 2019. "How Does Carbon Footprint Create Shared Values in the Wine Industry? Empirical Evidence from Prosecco Superiore PDO’s Wine District," Sustainability, MDPI, vol. 11(11), pages 1-13, May.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:11:p:3037-:d:235276
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    2. Sara Bertorelli & Stella Gubelli & Valentina Bramanti & Ettore Capri & Lucrezia Lamastra, 2023. "How Does the Wine Sector Perform and Communicate Sustainability? The Italian Case," Sustainability, MDPI, vol. 15(17), pages 1-12, August.
    3. Ana Trigo & Paula Silva, 2022. "Sustainable Development Directions for Wine Tourism in Douro Wine Region, Portugal," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    4. Inmaculada Carrasco & Juan Sebastián Castillo-Valero & Carmen Córcoles & Marcos Carchano, 2021. "Greening Wine Exports? Changes in the Carbon Footprint of Spanish Wine Exports," IJERPH, MDPI, vol. 18(17), pages 1-13, August.
    5. Rosana Fuentes-Fernández & Javier Martínez-Falcó & Eduardo Sánchez-García & Bartolomé Marco-Lajara, 2022. "Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context," Agriculture, MDPI, vol. 12(12), pages 1-17, December.

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