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Conegliano Valdobbiadene Prosecco Docg : Managing Product and Landscape Core Sustainable Policies and Their Impacts on Winery Visits

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  • Barisan, L
  • Onofri, L
  • Boatto, V

Abstract

Nowadays, the relationships among wine tourism and environmental and economic sustainability has gained an outstanding importance on the supply side because of changes in wine visits’ demand and behaviour. This paper aims to better understand the model which explains the number of wine visits wherever product and landscape management are considered key factors for the wine tourism development of the Conegliano Valdobbiadene Prosecco PDO. In order to assess the research questions, we used the method of instrumental variables (IV), applied through the Two-Stages Least Squares (TSLS) procedure for evaluating wineries sustainability’s policies towards winery visits. Results showed how in the case of the Conegliano Valdobbiadene Prosecco PDO’s wineries, evidence-based strategies on product and landscape sustainability policies should be taken into account when managing more effective visits experiences.

Suggested Citation

  • Barisan, L & Onofri, L & Boatto, V, 2018. "Conegliano Valdobbiadene Prosecco Docg : Managing Product and Landscape Core Sustainable Policies and Their Impacts on Winery Visits," 2018 Seventh AIEAA Conference, June 14-15, Conegliano, Italy 275652, Italian Association of Agricultural and Applied Economics (AIEAA).
    • Handle: RePEc:ags:aiea18:275652
    DOI: 10.22004/ag.econ.275652
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    References listed on IDEAS

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    1. Arellano, M, 1987. "Computing Robust Standard Errors for Within-Groups Estimators," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 49(4), pages 431-434, November.
    2. Markus Beckmann & Stefan Hielscher & Ingo Pies, 2014. "Commitment Strategies for Sustainability: How Business Firms Can Transform Trade‐Offs Into Win–Win Outcomes," Business Strategy and the Environment, Wiley Blackwell, vol. 23(1), pages 18-37, January.
    3. Marta Maria Montella, 2017. "Wine Tourism and Sustainability: A Review," Sustainability, MDPI, vol. 9(1), pages 1-11, January.
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    Cited by:

    1. Luigino Barisan & Marco Lucchetta & Cristian Bolzonella & Vasco Boatto, 2019. "How Does Carbon Footprint Create Shared Values in the Wine Industry? Empirical Evidence from Prosecco Superiore PDO’s Wine District," Sustainability, MDPI, vol. 11(11), pages 1-13, May.

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    Agricultural and Food Policy;

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