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Consumer boycotts of foreign products: a metric model

Author

Listed:
  • Murat Hakan Altintas

    (Uludag University, Faculty of Economics and Administrative Sciences)

  • Bahar F. Kurtulmusoglu

    (Baskent University, Faculty of Economics and Administrative Sciences)

  • Hans Ruediger Kaufmann

    (University of Nicosia, School of Business)

  • Serkan Kilic

    (Uludag University, Faculty of Economics and Administrative Sciences)

Abstract

Even if reactions to foreign goods are measured by means of various conceptual structures, few studies approach the question from the point of view of boycotts. Responding to this scarcity and with the aid of netnography, this study examines antecedents of consumer boycotts of foreign goods. The study considers the degree to what a measurement model is useful for examining this boycott process. When the study examines the boycotting of foreign goods as an individual or social process, the study examines the phenomena of nationalism, xenophobia, country-of-origin, and ethnocentrism as antecedents. The conversion of the dimensions obtained from discourse analysis into items and that were tested by means of exploratory and confirmatory factor analysis lead to two discoveries: 1) three basic dimensions – hate against foreign products, citizen consumers and economic independence - influenced decisions to boycott and 2) the second-order model (all constructs load on one construct as consumer boycotting) was more valid than the three first-order models.

Suggested Citation

  • Murat Hakan Altintas & Bahar F. Kurtulmusoglu & Hans Ruediger Kaufmann & Serkan Kilic, 2013. "Consumer boycotts of foreign products: a metric model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 485-504, June.
    • Handle: RePEc:aes:amfeco:v:15:y:2013:i:34:p:485-504
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    References listed on IDEAS

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    More about this item

    Keywords

    Consumer boycott; discourse analysis; foreign product; marketing; measurement; xenophobia;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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