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To Buy or Not to Buy: Who are Political Consumers? What do they Think and How Do they Participate?

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  • Young Min Baek

Abstract

Political consumerism has recently generated academic interest among political participation researchers. While some scholars underscore political consumerism as an emerging civic and political engagement, others discredit its democratic potentials. Drawing on two national survey samples in 2002 that measured both boycotting and ‘buycotting’, this study examines political consumers' demographic backgrounds, socio‐political attitudes, issue orientations and their status of civic and political participation. Findings suggest that: (1) boycotters and buycotters should be distinguished because their demographic backgrounds are substantially different; (2) political consumers possess post‐material values and are mainly interested in lifestyle‐oriented social issues; and (3) political consumers are more active political participants. Theoretical implications of the findings and an agenda for future studies are also discussed.

Suggested Citation

  • Young Min Baek, 2010. "To Buy or Not to Buy: Who are Political Consumers? What do they Think and How Do they Participate?," Political Studies, Political Studies Association, vol. 58(5), pages 1065-1086, December.
    • Handle: RePEc:bla:polstu:v:58:y:2010:i:5:p:1065-1086
    DOI: 10.1111/j.1467-9248.2010.00832.x
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    Cited by:

    1. Birte Gundelach, 2020. "Political Consumerism as a Form of Political Participation: Challenges and Potentials of Empirical Measurement," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 151(1), pages 309-327, August.
    2. Nuno Tiago Baptista & Ricardo Gouveia Rodrigues, 2018. "Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(1), pages 87-104, March.
    3. Khalid Alharbi & Joon Kyoung Kim & Christopher Noland & Jackson Carter, 2022. "When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence," Sustainability, MDPI, vol. 14(3), pages 1-19, February.
    4. Hoffmann, Stefan & Balderjahn, Ingo & Seegebarth, Barbara & Mai, Robert & Peyer, Mathias, 2018. "Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity," Ecological Economics, Elsevier, vol. 147(C), pages 167-178.
    5. Pecot, Fabien & Vasilopoulou, Sofia & Cavallaro, Matteo, 2021. "How political ideology drives anti-consumption manifestations," Journal of Business Research, Elsevier, vol. 128(C), pages 61-69.
    6. Kwangho Jung & Seung-Hee Lee & Jane Workman, 2018. "Purchasing Counterfeits and Citizenship: Public Service Motivation Matters," Sustainability, MDPI, vol. 11(1), pages 1-15, December.
    7. Lucy Atkinson, 2012. "Buying In to Social Change," The ANNALS of the American Academy of Political and Social Science, , vol. 644(1), pages 191-206, November.
    8. Georgios Kyroglou & Matt Henn, 2022. "On Measuring Political Consumerism: An Exploratory Study Among Young People in the UK and in Greece," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 163(3), pages 1191-1220, October.
    9. Carolin V. Zorell & Mundo Yang, 2019. "Real-World Sustainable Citizenship between Political Consumerism and Material Practices," Social Sciences, MDPI, vol. 8(11), pages 1-22, November.
    10. Delacote, Philippe & Montagné-Huck, Claire, 2012. "Political consumerism and public policy: Good complements against market failures?," Ecological Economics, Elsevier, vol. 73(C), pages 188-193.
    11. Jennifer Oser, 2017. "Assessing How Participators Combine Acts in Their “Political Tool Kits”: A Person-Centered Measurement Approach for Analyzing Citizen Participation," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 133(1), pages 235-258, August.
    12. DELISTAVROU, Antonia & Katrandjiev, Hristo & TILIKIDOU, Irene, 2017. "Ethical Consumers In Greece: Who Are They?," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 17(3), pages 45-67.
    13. Murat Hakan Altintas & Bahar F. Kurtulmusoglu & Hans Ruediger Kaufmann & Serkan Kilic, 2013. "Consumer boycotts of foreign products: a metric model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 485-504, June.
    14. Jennifer Oser & Jan E. Leighley & Kenneth M. Winneg, 2014. "Participation, Online and Otherwise: What's the Difference for Policy Preferences?," Social Science Quarterly, Southwestern Social Science Association, vol. 95(5), pages 1259-1277, December.
    15. Georgios Kyroglou & Matt Henn, 2017. "Political Consumerism as a Neoliberal Response to Youth Political Disengagement," Societies, MDPI, vol. 7(4), pages 1-16, December.

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