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Circular Business Model Challenges and Lessons Learned—An Industrial Perspective

Author

Listed:
  • Pejvak Oghazi

    (School of Social Sciences, Sodertorn University, 141 89 Stockholm, Sweden)

  • Rana Mostaghel

    (Marketing Department, Linnaeus University, 351 95 Vaxjo, Sweden)

Abstract

Both practitioners and researchers are concerned about resource deficiencies on the planet earth and agree that circular business models (CBMs) represent solutions to move towards zero waste, improving environmental impacts and increasing economic profit. Despite all of the benefits of CBMs, the implications are not widely available, and failure rates are high. Thus, there is a need to identify the obstacles that stand in the way of CBM transition. This paper aims to identify the primary challenges of CBMs. Multiple case studies are employed, incorporating six companies and data gleaned from 17 in-depth interviews. Theoretical and managerial implications are described at the end of the study.

Suggested Citation

  • Pejvak Oghazi & Rana Mostaghel, 2018. "Circular Business Model Challenges and Lessons Learned—An Industrial Perspective," Sustainability, MDPI, vol. 10(3), pages 1-19, March.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:3:p:739-:d:135220
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